IBJNews

STYLE: Every week is buy week for these personal shoppers

Back to TopCommentsE-mailPrintBookmark and Share
Gabrielle Poshadlo

An old friend from my hometown in Michigan recently asked me to shop for her. She’d lost some weight and found herself not only in need of clothes that fit, but for the first time caring what they look like.

I was happy to help her, and knew it would be easy since I’ve known her half my life. But as I scoured my favorite online shopping haunts to choose items to suit the “laid-back musician look” she’d envisioned, I wondered how the pros do it. I trust my eye in selecting things for myself and my friends, sure, but more goes into that than knowing what silhouettes most flatter which body shape. It helps to know their ambitions, their sense of humor, their penchant for, say, all things film noir. There’s some truth to that expression, “Don’t dress for the job you have, dress for the job you want.” One’s clothes say a lot about a person and therefore picking them is no easy task.

Below, I’ve profiled three personal shoppers who possess not only a knack for dressing people but a background to qualify each as an expert in looking good. Heck, I’d trust them to dress me.

Murph Damron, MDImage

Long before she became an Indianapolis-based consultant for the U.S. Shoe Corp. conducting wardrobe seminars for brands like Casual Corner and Petite Sophisticate, Damron was modeling in Vogue and walking in fashion shows for a very young Betsey Johnson.

The transition to personal shopping came naturally, she said, because other people had been dressing her since adolescence.

“There’s a technique to dressing someone, of course, but being a personal shopper is like modeling. You either have it or you don’t,” she said. With high-profile clients such as IPL chief Ann Murtlow and Larry Bird’s wife, Dinah, Damron specializes in dressing women often in the spotlight.

She likes to start with what a client already has, and simply fill in the gaps. Damron charges $75 per hour for personal shopping services, plus double the state sales tax on purchases, as she’ll travel out of state to find that perfect item.

Sola Adelowo, ImageCube

As a certified image consultant and inches away from earning her MBA, Adelowo takes a decidedly scientific approach to personal shopping. She offers the option as an add-on for other consulting services, like devising career strategy or personal branding.

In order to select garments that align with an individual’s goals and unique traits, Adelowo administers a personality test.

“I need to understand each client on a very deep level, otherwise my advice won’t stick,” she said.

Adelowo focuses on those who work in high-stress and traditionally formal business environments, which has made WellPoint Inc. executives among her largest clients. Adelowo bills 20 percent of the total clothing purchases. As executive director and co-producer of Indianapolis-based Midwest Fashion Week, Adelowo is also applying her knack for making good impressions to the local fashion industry as a whole.

Stephen Garstang, Garstang

After studying at Tufts University and the Fashion Institute of Technology, Garstang began his career in fashion in 1996 selling his clothing line “Garstang” at Barney’s in New York City and Fred Segal in Hollywood.

When he moved back to his native Indianapolis in 2000, his first project was dressing Tamara Zahn, president of Indianapolis Downtown Inc. for the Nordstrom opening at Circle Center mall. With Zahn, and every other client, he first tries revamping the existing wardrobe, like taking out shoulder pads or adjusting hems. He says the process helps the client save money, but it also teaches him a lot about who they are and where they’ve been.

“I look at it like being a doctor. It’s important to know your patient, not just on their good days but also on their bad,” he said.

When shopping for a client, Garstang focuses largely on vintage because he says it’s the best quality for the price. If he can’t find the right blouse, dress or suit, he’s also willing to design something custom. As a base, Garstang charges $175 for a consultation and $65 per hour thereafter. Day, weekly and travel rates are negotiable.•

__________

If you’d like to share your own style ideas or know anyone who’s making waves in the fashion community, contact Poshadlo at gposhadlo@ibj.com. This column appears monthly.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

  2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

  3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

  4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

  5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

ADVERTISEMENT