IBJNews

ExactTarget loss grows, but revenue hits record

Back to TopCommentsE-mailPrintBookmark and Share

Marketing software company ExactTarget Inc. took a greater loss in the fourth quarter due to higher expenses.

The Indianapolis-based company announced Thursday that it lost $13 million in the quarter ended Dec. 31 compared with a $6.1 million loss for the same period of 2011.

On a per-share basis, however, the loss dropped to 19 cents from 68 cents a year earlier because of a huge increase in common shares that hit the market after the company went public in March 2012.

Operating expenses, which include marketing, research and development, rose 48 percent in the quarter, to $65.8 million.

Revenue increased 42 percent to a record $84.2 million. For the year, revenue grew 41 percent, to $292.3 million.

"Our fourth quarter results were outstanding, putting an explanation point on a historic year for ExactTarget and further extending our market leadership," CEO Scott Dorsey said in a conference call.
  
ExactTarget late last year acquired B2B software provider Pardot and Indianapolis-based Web personalization provider iGoDigital.

For the year, ExactTarget lost $21 million, or 39 cents a share, compared with a 2011 loss of $35.4 million, or $4.05 per share.

During the fourth quarter, the company added offices in Paris and Stockholm.

The company now employs 1,673 people—most of them in Indianapolis—compared with 1,133 at the beginning of 2012.

ExactTarget shares rose 80 cents, or 3.5 percent, Friday morning, to $23.59 each.

ADVERTISEMENT

  • Ja!
    Offices in Paris and Stockholm? Before this article, I only suspected this was a sham company. Now I am certain of it.
  • Spam Tastes Bad
    Spam marketing stinks, but I guess there's a place for it in the world. In the year 2011, the estimated figure for spam messages is around seven trillion. PUKE

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Can your dog sign a marriage license or personally state that he wishes to join you in a legal union? If not then no, you cannot marry him. When you teach him to read, write, and speak a discernible language, then maybe you'll have a reasonable argument. Thanks for playing!

  2. Look no further than Mike Rowe, the former host of dirty jobs, who was also a classically trained singer.

  3. Current law states income taxes are paid to the county of residence not county of income source. The most likely scenario would be some alteration of the income tax distribution formula so money earned in Marion co. would go to Marion Co by residents of other counties would partially be distributed to Marion co. as opposed to now where the entirety is held by the resident's county.

  4. This is more same-old, same-old from a new generation of non-progressive 'progressives and fear mongers. One only needs to look at the economic havoc being experienced in California to understand the effect of drought on economies and people's lives. The same mindset in California turned a blind eye to the growth of population and water needs in California, defeating proposal after proposal to build reservoirs, improve water storage and delivery infrastructure...and the price now being paid for putting the demands of a raucous minority ahead of the needs of many. Some people never, never learn..

  5. I wonder if I can marry him too? Considering we are both males, wouldn't that be a same sex marriage as well? If they don't honor it, I'll scream discrimination just like all these people have....

ADVERTISEMENT