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Ford sees EV potential in Indianapolis

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Roughly two-thirds of area motorists are interested in buying a hybrid or electric vehicle—but gas would have to hit $5 to $6 a gallon to actually spur them into buying one, according to a survey of Indianapolis motorists that Ford Motor Co. released Tuesday.

It may be one reason Ford is avoiding the purpose-built-hybrid and plug-in car approach competitors such as Nissan, with its Leaf, and General Motors, with its Volt, have taken.

Ford’s hybrid and plug-in electric vehicles being introduced in the months ahead will be versions of its existing gasoline vehicles, said Tom McCarthy, Ford Powertrain chief engineer.

electric car focus 15colFord's plug-in Focus uses essentially the same model style as its gas-powered version. (IBJ Photo)

McCarthy, and a smattering of local Ford dealers, were on hand Tuesday morning at the Indianapolis Marriott Downtown for a seminar co-sponsored by the Greater Indiana Clean Cities Coalition, which promotes alternative fuels.

Also on hand was a semitrailer full of Ford hybrid and electric cars, including a plug-in Ford Focus that went on sale this month for delivery in 2012. The lithium-ion battery powered car has a maximum range of 100 miles. Ford also says the car will have a faster-charging time than the Leaf.

McCarthy said using existing vehicles provides cost advantages, although he declined to talk about sticker prices. Auto industry experts say Ford would do well to undercut the plug-in electric Nissan Leaf, which starts at $35,200, if you can find one.

The federal government has been offering a tax credit of $7,500 on such vehicles, to effectively reduce their price.

By the end of 2012, Ford plans to have five new electrified vehicles on the market. Besides the electric Focus, and an electric version of its Transit Connect van, Ford plans to introduce its electric C-Max crossover, a gasoline-electric hybrid C-Max and a yet-to-be identified “next generation” hybrid.

The electric Focus that Ford brought to Indianapolis didn’t look much different than a conventional model except for badges on the front doors and trunk lid that declared its electric power.

That contrasts to the Leaf, the Volt and the Toyota Prius, which by themselves have become status symbols in the green crowd.  McCarthy said he doesn’t think the lack of differentiation will hurt Ford. Ultimately, “you really want to make it affordable for customers” to buy, he said.

“We’ve judged Indianapolis as one of the top 25 EV markets,” added McCarthy, citing the region's efforts in rolling out electric-vehicle charging stations.

electric car van 15colFord already has introduced an electric version of its Transit Connect van. (IBJ Photo)

Ford hopes to boost consumer acceptance through a partnership with retailer Best Buy, where consumers will be able to purchase an at-home EV charging station for about $1,500. Under the arrangement, Best Buy will arrange for installation at the customer’s home.

Ford isn’t putting all its long-term fuel-conservation plans into electrification. McCarthy noted how the automaker has rolled out more efficient versions of its gasoline engines. Ford also is offering compressed natural gas, or CNG, versions of its vans and pickups.

Greater Indiana Clean Cities has been working with several commercial fleets in the state, which have converted to fuels ranging from propane to CNG.  Monarch Beverage, for example, recently added new CNG units to its fleet.

“The time is right, I think, with fuel prices and the technology that is available, [yet] there is no silver bullet” that fits all applications, said Kellie Walsh, executive director of Clean Cities.

Among other findings of Ford’s survey:

— Fuel efficiency is the most important influencing factor in vehicle purchasing decisions.

— Roughly 80 percent of respondents surveyed are satisfied with their current fuel economy, but only 27 percent are “very satisfied.”

— While 72 percent of motorists said an electric vehicle would fit their needs, 54 percent are not comfortable having a car with limited driving range as their primary means of transportation.
 

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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