IBJOpinion

'Greener Welcome' will be powerful

October 2, 2010
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IBJ Letters To The Editor

In just a few days, thousands of Lilly employees will descend upon Interstate 70. The purpose: a massive makeover we’re calling “A Greener Welcome.” It will naturalize 10 acres of vacant interchanges.

For nearly [decades], community, civic and political leaders have discussed this bleak route between our airport and downtown. More recently, its condition has become more obvious, with a new, beautiful airport and vibrant downtown as its anchors. West-side neighbors have identified—as priorities—improvements to barren community entry points and streets.

This renewed stretch of interstate will also demonstrate that Indianapolis cares about its environment and cultural life. More than 1,600 trees will pull 17,000 pounds of carbon dioxide from the air in just their first year. The 72,000 perennials and shrubs will beautify the interstate, and provide needed sustenance for birds and butterflies. Moreover, in coming months, these landscapes will be graced by work from some of the Herron School of Art and Design’s best emerging artists.

We’re grateful for Eli Lilly and Co., who has invested heavily in time and treasure to make this possible. The project’s success relies on a massive demonstration of civic engagement—36,000 hours of contributed time on just one day. We’re also grateful to the Indiana Department of Transportation, which worked closely with us in this highly unusual opportunity.

Thanks for your patience for the temporary inconvenience this coming week. Visit www.agreenerwelcome.org for traffic information, and more about the project.

__________

David Forsell

President, Keep Indianapolis Beautiful Inc.
 

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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