IBJOpinion

Health care reform: Prepare for change

September 26, 2009
Back to TopCommentsE-mailPrintBookmark and Share
IBJ Letters To The Editor

[In response to a Sept. 14 story on health insurance exchanges] With the uncertainty surrounding health care reform, only one thing seems definite: Some level of change is coming. In that light, employers have two options: Fret over the impact these changes might have on their businesses, or act now, meeting the needs of today while forging a plan for addressing a changed landscape.

The nation is too far along in the reform debate for things to remain as they are, but we believe key aspects of the current system will survive. Most people will continue to receive benefits and benefits information from employers, and employers will continue to play a key role in the provision, distribution and communication of benefits. And they’ll certainly continue to have a vested interest in employees’ health, since it’s so directly linked to productivity.

As we see it, employers face two challenges: managing through this period of uncertainty, and preparing for a changed benefits environment. They can do both by focusing on the practices that have served them well in the past: Emphasize thorough and practical benefits communication. Encourage employees to be better health care consumers. Focus on wellness and invest in prevention (each offers significant return on investment). Be sensitive to your work force’s demographics and benefit expectations. And “reform” your own policies to meet the new challenge, seeking innovative ways to communicate with employees and to encourage wellness and efficient benefits use.

Commit to these practices and you’ll not just survive the period of uncertainty; you’ll also be well-positioned for the future.

__________


Bryan K. Brenner,

CEO

Russ Stuart,

President

Benefit Associates/Benefit Consultant


ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT