Hispanic market his target: Ponce Publicidad founder focuses on fast-growing demographic group

The Bank of Central America is moving into Florida and other parts of the southeast United States. While this development might not seem significant for central Indiana business operators, Roberto Ponce thinks it's a sign. "The burgeoning Hispanic market within the U.S. is becoming a major factor," said Ponce, president of Indianapolis-based Ponce Publicidad. "If domestic businesses don't realize that and reach out to this segment, others from beyond our borders will." Ponce thinks his firm is uniquely positioned to...

 

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