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How to sell Martinsville to MDs

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Help with physician recruitment is a big factor pushing small-city hospitals into the arms of Indianapolis’ four major hospital systems.

So how could the big boys entice doctors to the small towns? Avoid saying anything specific about the town, and instead tell doctors-to-be they can live somewhere else or go somewhere else.

Morgan Hospital and Medical Center in Martinsville, the latest acquisition by Indiana University Health, tried those tactics in a recent online posting seeking an internist.

“Enjoy a Norman Rockwell-like community with close access to more cosmopolitan environments for cultural events, concerts, museums, shopping, sporting events and dining,” the ad says.

And while it mentions a few things about the job itself and hospital itself—“great practice growth opportunity” and “one-stop primary care hospital!”—it spends most of the time talking about the attractions of Martinsville or, more precisely, not too far outside of Martinsville.

“Morgan sits between Indianapolis and Bloomington, Indiana, so physicians and their families have a variety of living options—rural, larger suburbs or a diverse major university town,” the advertisement says. It added, “The community is also situated in the White River Valley and minutes from the scenic beauty of Morgan Monroe State Forest and Hoosier National Forest.”

Getting adequate numbers of physicians into rural areas has been a challenge for years. It will be interesting to see if large hospitals have any more success at it than the formerly stand-alone systems.

One big advantage they might have—something not mentioned in the advertisement—is the ability to pay higher salaries. Primary care physicians draw annual pay of about $170,000, but generate at least 10 times as much in revenue for a hospital by referring patients to the hospital for the more expensive surgeries and specialty care. Padding the pay a bit upfront can, therefore, be lucrative down the line.
 

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  1. This is a terrible idea. I have an enormous amount of respect and appreciation for all the men and women who wear a uniform and serve the Indy Metro area. They don't get paid enough for all the crap they have to take. Low Pay and Benefits. Every thug and crazy taking pot shots at them. The statistics, demographics, and data that we have accumulated for umpteen years DO NOT LIE. Let's focus on making sure that the politicians that are "mandating" this crap are living where THEY are supposed to be living. Let's make sure that the politicians are not corrupt and wasting resources before we start digging into the folks on the front lines trying to do a difficult job. Since we are "hip" to "great ideas" Let's round up all the thugs in the Indy Metro area who are on parole violation as well as those in Marion County Jail that are never going to be rehabilitated and ship them down to Central America or better yet...China. Let's see how they fare in that part of the world.

  2. Once a Marion Co. commuter tax is established, I'm moving my organization out of Indianapolis. Face it, with the advancement in technology, it's getting more cost effective to have people work out of their homes. The clock is running out on the need for much of the office space in Indianapolis. Establishing a commuter tax will only advance the hands of the clock and the residents of Indianapolis will be left to clean up the mess they created on their own, with much less resources.

  3. The 2013 YE financial indicates the City of Indianapolis has over $2 B in assets and net position of $362.7 M. All of these assets have been created and funded by taxpayers. In 2013 they took in $806 M in revenues. Again, all from tax payers. Think about this, Indianapolis takes in $800 M per year and they do not have enough money? The premise that government needs more money for services is false.

  4. As I understand it, the idea is to offer police to live in high risk areas in exchange for a housing benefit/subsidy of some kind. This fact means there is a choice for the officer(s) to take the offer and receive the benefit. In terms of mandating living in a community, it is entirely reasonable for employers to mandate public safety officials live in their community. Again, the public safety official has a choice, to live in the area or to take another job.

  5. The free market will seek its own level. If Employers cannot hire a retain good employees in Marion Co they will leave and set up shop in adjacent county. Marion Co already suffers from businesses leaving I would think this would encourage more of the same.

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