Indiana tourism trade group adopts new name

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Indiana's leading tourism trade group has a new name and plans to expand its membership.

The Association of Indiana Convention and Visitors Bureaus will now be called the Indiana Tourism Association.

The public-private organization plans to expand its membership to include not only convention and visitors bureaus, but attractions, hotel management companies, tour operators, small-business owners, tourism-related associations, vendors and others. The group advocates for investing and promoting tourism in the interest of economic development.

It is funded primarily by innkeepers taxes collected at the local level. The group says each tax dollar spent returns $15 in state and local taxes.

In 2012, 71 million people visited Indiana, the group said. The organization said those visitors spent a total of $10.1 billion.


  • 71 million visitors
    Surely, they don't really mean that 71,000,000 different people visited Indiana. Would be worthwhile to know how many of those visitors are driving a couple miles to work from OH, MI, IL, or KY 250 times a year. 100,000 commuters entering the state 5 times a week would equal 25,000,000. Also wonder how many of them are truckers or travelers driving through the state to get other places. Basically, I wonder how many people actually traveled more than 20 miles to visit Indiana for the actual purpose of doing something in Indiana. But that wouldn't sound nearly as good as telling us that 71 million people visited Indiana last year.
  • Tourists
    Uhhhh...like to see how $1.00 spent is then turned into $15.00...real or phoney $$$$

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