Indianapolis-based Tinderbox Inc., a provider of sales and marketing software, announced Tuesday morning that it plans to add 95 jobs by 2016 as part of a $540,000 expansion.

The company, 5255 Winthrop Ave. in the Meridian-Kessler area, said the investment will help expand its cloud-based platform business. Tinderbox already is hiring for sales, client support and software, and product-development positions.

The Indiana Economic Development Corp. said it will provide Tinderbox up to $1.4 million in performance-based tax credits and up to $55,000 in training grants based on the company’s job-creation plans. The city of Indianapolis will consider additional property tax abatements.

“It was an easy decision to choose Indiana as the place to expand with its growing high-tech sector and stable business climate,” Dustin Sapp, founder and president of Tinderbox, said in a prepared statement. “We’re looking forward to a successful future of economic impact here in Indianapolis.”

Tinderbox provides software that helps companies create and save sales proposals online. Its clients include Indianapolis-based Angie's List Inc.

The company was founded in 2010 by entrepreneurs Sapp, Kristian Andersen and Mike Fitzgerald with personal savings and $150,000 from five angel investors.