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LEADING QUESTIONS: Small biz whiz talks taking risks

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Leading Questions

Welcome back to IBJ’s new video feature, “Leading Questions: Wisdom from the Corner Office.” Every week, we sit down with one of central Indiana’s most respected bosses and talk shop about the characteristics of effective head honchos and the challenges they face.

Lorraine Ball, founder and owner of the marketing firm Roundpeg, decided to start her own company after spending two decades leading the marketing and branding strategies for big corporate concerns such as Conseco Inc. and Carrier Corp. Now she grows her small business by helping other entrepreneurs grow theirs. In the video below, Ball reveals one of the biggest mistakes made by entrepreneurs, and she suggests a litmus test for when it's time to leave corporate life and strike out on your own.



The most tiresome chores for many fledgling business owners include networking and public speaking. In the bonus video below, Ball, a past president of the networking organization Rainmakers and the Network of Women in Business, shares her top tips for getting out and making connections with audiences and individuals.

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  • Marketing & Web Design
    Where can we see the presentation you refer to about Marketing and Web Design for Small Business?
  • Great advice
    As always, Lorraine hits the bull's eye. Great advice all around.
  • GBC Business Educational Series
    Lorraine Ball was the presentor at Greenfield Banking Company's "Business Educational Series" Breakfast May 5, 2010. She was fabulous! The responses were excellent and learning took place--which was what we were after. I would recommend her presentation on Marketing and Web Design for Small Business. Thank you again Lorraine! Judy
    • Thanks for capturing my ideas so well
      The interview was fun to do! Thanks for putting together a terrific summary of the conversation.

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    1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

    2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

    3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

    4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

    5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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