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LEADING QUESTIONS: Small biz whiz talks taking risks

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Leading Questions

Welcome back to IBJ’s new video feature, “Leading Questions: Wisdom from the Corner Office.” Every week, we sit down with one of central Indiana’s most respected bosses and talk shop about the characteristics of effective head honchos and the challenges they face.

Lorraine Ball, founder and owner of the marketing firm Roundpeg, decided to start her own company after spending two decades leading the marketing and branding strategies for big corporate concerns such as Conseco Inc. and Carrier Corp. Now she grows her small business by helping other entrepreneurs grow theirs. In the video below, Ball reveals one of the biggest mistakes made by entrepreneurs, and she suggests a litmus test for when it's time to leave corporate life and strike out on your own.



The most tiresome chores for many fledgling business owners include networking and public speaking. In the bonus video below, Ball, a past president of the networking organization Rainmakers and the Network of Women in Business, shares her top tips for getting out and making connections with audiences and individuals.

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  • Marketing & Web Design
    Where can we see the presentation you refer to about Marketing and Web Design for Small Business?
  • Great advice
    As always, Lorraine hits the bull's eye. Great advice all around.
  • GBC Business Educational Series
    Lorraine Ball was the presentor at Greenfield Banking Company's "Business Educational Series" Breakfast May 5, 2010. She was fabulous! The responses were excellent and learning took place--which was what we were after. I would recommend her presentation on Marketing and Web Design for Small Business. Thank you again Lorraine! Judy
    • Thanks for capturing my ideas so well
      The interview was fun to do! Thanks for putting together a terrific summary of the conversation.

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    1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

    2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

    3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

    4. Exciting times in Carmel.

    5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

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