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LEADING QUESTIONS: Small biz whiz talks taking risks

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Leading Questions

Welcome back to IBJ’s new video feature, “Leading Questions: Wisdom from the Corner Office.” Every week, we sit down with one of central Indiana’s most respected bosses and talk shop about the characteristics of effective head honchos and the challenges they face.

Lorraine Ball, founder and owner of the marketing firm Roundpeg, decided to start her own company after spending two decades leading the marketing and branding strategies for big corporate concerns such as Conseco Inc. and Carrier Corp. Now she grows her small business by helping other entrepreneurs grow theirs. In the video below, Ball reveals one of the biggest mistakes made by entrepreneurs, and she suggests a litmus test for when it's time to leave corporate life and strike out on your own.



The most tiresome chores for many fledgling business owners include networking and public speaking. In the bonus video below, Ball, a past president of the networking organization Rainmakers and the Network of Women in Business, shares her top tips for getting out and making connections with audiences and individuals.

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  • Marketing & Web Design
    Where can we see the presentation you refer to about Marketing and Web Design for Small Business?
  • Great advice
    As always, Lorraine hits the bull's eye. Great advice all around.
  • GBC Business Educational Series
    Lorraine Ball was the presentor at Greenfield Banking Company's "Business Educational Series" Breakfast May 5, 2010. She was fabulous! The responses were excellent and learning took place--which was what we were after. I would recommend her presentation on Marketing and Web Design for Small Business. Thank you again Lorraine! Judy
    • Thanks for capturing my ideas so well
      The interview was fun to do! Thanks for putting together a terrific summary of the conversation.

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    1. Those of you yelling to deport them all should at least understand that the law allows minors (if not from a bordering country) to argue for asylum. If you don't like the law, you can petition Congress to change it. But you can't blindly scream that they all need to be deported now, unless you want your government to just decide which laws to follow and which to ignore.

    2. 52,000 children in a country with a population of nearly 300 million is decimal dust or a nano-amount of people that can be easily absorbed. In addition, the flow of children from central American countries is decreasing. BL - the country can easily absorb these children while at the same time trying to discourage more children from coming. There is tension between economic concerns and the values of Judeo-Christian believers. But, I cannot see how the economic argument can stand up against the values of the believers, which most people in this country espouse (but perhaps don't practice). The Governor, who is an alleged religious man and a family man, seems to favor the economic argument; I do not see how his position is tenable under the circumstances. Yes, this is a complicated situation made worse by politics but....these are helpless children without parents and many want to simply "ship" them back to who knows where. Where are our Hoosier hearts? I thought the term Hoosier was synonymous with hospitable.

    3. Illegal aliens. Not undocumented workers (too young anyway). I note that this article never uses the word illegal and calls them immigrants. Being married to a naturalized citizen, these people are criminals and need to be deported as soon as humanly possible. The border needs to be closed NOW.

    4. Send them back NOW.

    5. deport now

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