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LEADING QUESTIONS: Small biz whiz talks taking risks

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Leading Questions

Welcome back to IBJ’s new video feature, “Leading Questions: Wisdom from the Corner Office.” Every week, we sit down with one of central Indiana’s most respected bosses and talk shop about the characteristics of effective head honchos and the challenges they face.

Lorraine Ball, founder and owner of the marketing firm Roundpeg, decided to start her own company after spending two decades leading the marketing and branding strategies for big corporate concerns such as Conseco Inc. and Carrier Corp. Now she grows her small business by helping other entrepreneurs grow theirs. In the video below, Ball reveals one of the biggest mistakes made by entrepreneurs, and she suggests a litmus test for when it's time to leave corporate life and strike out on your own.



The most tiresome chores for many fledgling business owners include networking and public speaking. In the bonus video below, Ball, a past president of the networking organization Rainmakers and the Network of Women in Business, shares her top tips for getting out and making connections with audiences and individuals.

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  • Marketing & Web Design
    Where can we see the presentation you refer to about Marketing and Web Design for Small Business?
  • Great advice
    As always, Lorraine hits the bull's eye. Great advice all around.
  • GBC Business Educational Series
    Lorraine Ball was the presentor at Greenfield Banking Company's "Business Educational Series" Breakfast May 5, 2010. She was fabulous! The responses were excellent and learning took place--which was what we were after. I would recommend her presentation on Marketing and Web Design for Small Business. Thank you again Lorraine! Judy
    • Thanks for capturing my ideas so well
      The interview was fun to do! Thanks for putting together a terrific summary of the conversation.

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