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Local Hispanic newscaster launching radio show

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Local Hispanic newscaster Marco Dominguez will debut a weekly radio program on Saturday, but only after his ambitious television project folded within a year of launching.

Dominguez’s new show will explore issues important to Indianapolis’ Hispanic community and will run from 11 a.m. to 1 p.m. on local Hispanic station WNTS-AM 1590.

His latest effort to reach the city’s sizable Hispanic population is a far cry from what he had envisioned when he launched IndyVision TV in April 2009. Advertisers didn’t share his enthusiasm, however.

“We had to close because of the economic situation, the lack of advertisers,” Dominguez said. “We had an excellent amount of viewers. Unfortunately, it’s hard for people to compete with regular TV stations.”

IndyVision attracted 147,000 viewers in March, the last full month the newscast aired on Comcast’s on-demand tier, as well as on IndyVision’s Web site, Dominguez said.

He taped the half-hour newscast at 9 a.m. Monday through Friday from a studio in his office on North Senate Avenue. A 30-minute interview segment featuring a prominent member of the Hispanic community followed. Each day’s newscast was available to view on-demand for the next 72 hours.

IndyVision had eight employees, including Dominguez’s co-anchor, Veronica Millan.

Banks, car dealerships, churches and a Hispanic supermarket were among the news program’s supporters.

“But it wasn’t enough,” Dominguez acknowledged. “It was hard for me to continue.”

The native Venezuelan is a familiar face in the Hispanic community. Before launching the failed IndyVision, he broadcast on WISH-TV Channel 8’s sister station, WIIH-TV Channel 17, which featured national Hispanic Univision programming. He also served as its station manager and co-anchor. That station now broadcasts local weather forecasts.

Dominguez left WIIH in December 2008 after WISH parent LIN TV Corp. couldn’t reach a new agreement with Univision.

Indianapolis’ Hispanic population has exploded in the past decade, lured by jobs mostly in the hospitality and residential construction sectors.  

The U.S. Census Bureau in 2008 estimated that more than 78,000 Hispanics resided in Indianapolis, compared to 30,636 in 2000. Statewide, the number grew from 214,500 in 2000 to nearly 318,000 two years ago.

Yet\ advertisers are slow to embrace Hispanic programming, said Sue Doron, media director of EchoPoint Media, Indianapolis-based ad agency Young & Laramore’s media-buying arm.

“If I’ve just got a general budget and I’m trying to sell something, that’s probably not where I’m going to put my money,” she said. “Then you have the issue of people knowing how to find you.”

Indeed, a cable television provider’s on-demand tier isn’t the best venue to capture the Hispanic population, particularly when the majority prefer satellite TV, said Russ Dodge, former general manager of local radio stations WEDJ-FM 107.1 and WSYW-AM 810, which broadcast in Spanish.

He thinks Dominguez’s scaled down, two-hour radio show on WNTS can be more successful than his television news program, though, particularly because he is paired with Rafael Bravo. He once had his own show on WSYW.

“These are two people who are relatively known in the community,” he said. “People will pay attention to it.”

Their new show is called "En La Mira," which means "to zero in on."

Dominguez recently joined the Finance Center Federal Credit Union on East 56th Street as its director of community sales.
 
 

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  • No way Jose!!
    Obviously not very good business vision and poor management.. Most of Hispanics in the area including myself do have Dish/Direct TV as we consider Comcast expensive and out of touch with Hispanic programming. I also do not believe the 147K viewers. Mr Dominguez may be a good DJ but far away of knowing how to run a TV station.
  • No way Jose!!
    Obviously not very good business vision and poor management.. Most of Hispanics in the area including myself do have Dish/Direct TV as we consider Comcast expensive and out of touch with Hispanic programming. I also do not believe the 147K viewers. Mr Dominguez may be a good DJ but far away of knowing how to run a TV station.
  • YOU ARE KIDDING!!!
    "IndyVision attracted 147,000 viewers in March". REALLY???!!! Did you check with Comcast to see how many hints or viewers did they have within a year? hahahaha. Nobody watched that show!!!

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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