Executives, team officials and industry experts told IBJ they believe the Fox investment will help IndyCar better compete for fans in an increasingly crowded sports landscape.
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The media markets aren’t large, but this series has everything else: star power, good coaching and All-Stars on both sides. And it adds to the NBA’s recent run of parity.
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NCAA Men’s Basketball Tournament viewership is up 7% from last year, according to Nielsen.
According to ESPN, the game was the most-viewed, non-NFL sports telecast since Game 7 of the 2016 World Series between the Chicago Cubs and Cleveland.
After years of contentious negotiations, fans will now flip among ESPN, ABC, NBC, Peacock, NBA TV and Amazon’s Prime Video for national broadcasts.
Injuries have kept Caitlin Clark, Breanna Stewart, Napheesa Collier and Angel Reese out, but that hasn’t dampened fan interest in the league.
Media experts had expected a ratings decline after Indiana Fever star Caitlin Clark withdrew from playing in the game due to an injury.
It was only the second time since 2001 that the Indianapolis 500 has outdrawn the Daytona 500 in TV viewership.
The Fever’s 93-58 victory was also the most-watched WNBA game ever on ESPN platforms.
The average viewership for Sunday’s game was 13% higher than ESPN’s 2024 regular-season average for the WNBA.
Sunday’s season opener was the most watched IndyCar Series event aside from the Indianapolis 500 on any network since 2011.
Ohio State University’s 34-23 victory over the University of Notre Dame in Monday night’s CFP championship game in Atlanta was the most-watched game of the season. However, it saw a double-digit drop in viewers from last year’s title match.
The first month of the WNBA season drew its highest attendance since the league’s second season in 1998 and the best television ratings in its history, the WNBA announced Tuesday.
The Indiana Fever’s season-opening road game Tuesday night against the Connecticut Sun—featuring the debut of Caitlin Clark—was the most-watched WNBA game since 2001.
The University of Iowa’s victory over Louisiana State University was the most-watched men’s or women’s college basketball game ever on ESPN, more than doubling the prior largest audience.
Overall, the tournament is averaging 9.07 million viewers on CBS, TBS, TNT and truTV. That is a slight increase over the 9.05 million average at this point last year.
This year’s Indianapolis 500 attracted an average of 4.92 million viewers during the afternoon broadcast by NBC and Peacock.
Women’s basketball seems to have found a winner with its new Sweet 16 format in March Madness, and the timing couldn’t be better with looming TV contract negotiations on the horizon.
The dip was not unexpected with “Thursday Night Football” moving from Fox and NFL Network to exclusively airing on Amazon Prime Video.
Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.
Ratings were up for this year’s NCAA Women’s Basketball Tournament and advertising sold out early, leaving the Indianapolis-based NCAA big decisions to make involving future TV rights for the tourney.
TV ratings were down nearly 14% from the last NCAA men’s basketball title game, between Virginia and Texas Tech in 2019.
