Mailer quoting Giuliani targets Indy water-line woes

Back to TopCommentsE-mailPrintBookmark and Share

A company quoting the expertise of former New York Mayor Rudy Giuliani is targeting Indianapolis as part of a nationwide campaign to sell insurance for home water line repairs.

HomeServe USA Repair Management Corp., headquartered in Norwalk, Conn., mailed postcards last week to local homeowners with the headline "Water service line information for Indianapolis homeowners."

With an ominous black-and-white photo of a backhoe tearing up a residential front yard, Guiliani is quoted on the front of the mailer as saying, "Failing water systems can quickly become a very real threat to homeowners."

water line mailer Giuliani 15colThe front of the mailer quotes Rudy Giuliani, alongside a photo of a residential yard under siege by a backhoe

The mail alert cautions that the nation's water-service lines are deteriorating at a dangerous rate, potentially leaving homeowners on the hook for thousands of dollars in repairs for lines between public mains and their homes.

HomeServe’s notice cites a report by Giuliani Partners, a private consulting business Rudy Giuliani started in 2002. Giuliani Partners'  report states 45 percent of water pipes in the U.S. are in “poor shape,” up from 10 percent in the 1980s, among other findings.

In fine print, the mailer refers to Guiliani Partners as "an advisor to HomeServe." The eight-page study says that Guiliani Partners and HomeServe are "working together" to educate homeowners on water-line issues.

A spokeswoman for Giuliani Partners did not respond to questions from IBJ on Wednesday about the firm's relationship with HomeServe.

A spokeswoman for HomeServe said in an email to IBJ that Indianapolis was not being singled out for the warning: “[These issues] are indicative of similar issues emerging in cities and towns across the U.S. as the water and sewer infrastructure ages."

The spokeswoman declined to reveal which other cities were targeted by HomeServe with the mailing.

Beyond the warnings, HomeServe hawks its insurance services and asks recipients to look for additional information in their mailboxes after May 30.

The Indiana Office of the Utility Consumer Counselor has seen an increase in the past few years in advertisements pitching “line protection plans,” said agency spokesman Anthony Swinger. In fact, some utilities offer them, including Citizens Energy Group in Indianapolis.

Make sure to read the fine print on these types of advertisements, Swinger advised.

“The advice we’d give to someone considering this is the same advice we’d give a consumer considering any utility line protection plan,” Swinger said. “Look it over carefully and make an informed decision.”

The mailer specifically notes that HomeServe is separate from and independent of any utility companies.

Indeed, aging water and sewer lines are in issue in Indianapolis. Citizens Energy recently received state approval to increase its rates to cover infrastructure upgrades for both its water and wastewater divisions. And Indiana-American Water filed in March to raise its rates.

A representative for Citizens Energy said the utility had no comment on HomeServe's mailer or services.


  • Change Not Favorable to Homeowners??
    I don't know if this is a fact, but a plumber told me Citizen's Energy changed how much it covers to less, of course, of a broken water line on homeowner's property. If this is accurate, it's even more expensive than it was.
  • water lines
    Why do you keep calling it insurance coverage? If so, must be approved by the department of insurance and hope Sir Rudy is not violation solicitation of insurance laws.
  • Better Reporting
    IBJ should do some research to add practical and objective information to this article. For instance, does a homeowners policy cover water related problems outside the home? You will find out this exposure is, most likely, not covered. So this solicitation may actually be a practical solution to an uninsured program. It sounds more scary to me to have this type of loss and have no coverage. Here is some information regarding the issue. http://thelawdictionary.org/article/will-a-homeowners-insurance-policy-cover-a-busted-water-main/

Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1