Marsh Supermarkets rolls out new pricing strategy

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Marsh Supermarkets Inc. on Thursday said it is lowering its prices on thousands of its most popular items—and will keep them down for at least three months.

The company said the so-called Good ’Til pricing strategy will protect consumers from price hikes on key grocery items, even if industry retail prices rise, as they have for four straight quarters.

“In these inflationary times, rising food prices can contribute to the economic pressures faced by many families in our communities,” said Joe Kelley, Marsh Supermarkets’ CEO.

The new pricing program will be offered four times per year, each time for about three months. For example, the lower prices for the current period will stay in place until the end of 2011.

Marsh said it is the first grocery to roll out Good ’Til pricing in Indiana. The approach has been used by grocery chains in the northeastern United States for some time. One of the chains adopting the strategy was New York-based Price Chopper, where Kelley was an executive vice president before joining Marsh in May.

Fishers-based Marsh operates 70 Marsh stores as well as 27 smaller MainStreet Markets.

IBJ reported in September that the chain is shifting into expansion mode, with a plan to spend $60 million to build up to 10 new stores and remodel or rebuild several more over the next three years.



  • They already are 19 dollars?
    They are 19 dollars.
  • Highest Prices in Indy!
    Marsh NEEDED to lower their prices. They were already the highest in Indianapolis, so lowering a couple hundred retails won't necessarily make them competitive.
  • Funny
    Civic responsibility? You think Marsh is a charity? Give me a break. If you don't like their prices shop at Walmart, buy local, or grown your garden and berry bushes. I don't like high food prices any more than the next dude, but seriously...civic responsibility to provide cheap product just because we want it? Oh brother.
  • Fruits and Veggies
    How about lowering prices on fruits and vegetables. It's ridiculous that during apple and peach "season" prices aren't reduced. Plus, people need to be encouraged to eat fruits and vegetables. It should be your civic responsibility to make them affordable.
    • Lowering prices
      the meat combo packs used to be good meats packs when their steak prices were like $1.88 to $2.49lbs but recent price increases $3.49 to $6.99 range and what i saw the other night was premade harsh brown potatoe packages in the meat combo which still uses the larger cardoard bottoms so a h-alot of empty cardboard bottom bare space is seen compared to chunky meats filling the whole box in that combo cooler in the aisle now and not just once did i see those toaster pop up potato patties (what happened to the $1.99 10 or 15lbs bags to). well i bragged for decades of a great grocer (best in the country) which had 75% plus of my business but now isnt much because others have better prices) and where i knew the persons working there just as long,well all those i knew working there told me of lossing their retirement accounts,then their medical benefits,then their jobs as the new owners finished partitioning selling off the different assets,and i was told their recent failed sell off of the remaining stores in ind etc happened -i was told a big increase in the food prices would happen fast with new staffers .well if those higher prices in say one combo make it a better deal for 4 (in my keystone) area to eat at the chinese buffet then i know the better deal sadly. maybe we need to take a serious look at our future. as dum and dumber goes with higher prices will drive off sales real fast because who our food source will be is a dollar penny issue for alot,because a fast wall street raider deal isnt going to be a good deal for many home town loyalities as i see it,plus as their arent any wall streeters left wanting left overs. fate or facts if the farmers arent getting more pay then i surely dont see fit to support higher prices at all and shop around till i get that price sought .
    • 4 x 3 = 12?
      So Marsh has a new pricing strategy of lower prices. This strategy will run 4 times a year; 3 months at a time.

      In other words, they are lowering their prices 12 months a year. Some strategy. Nice they got a free ad out of it I guess! lol
    • Marsh is great
      I have found that Marsh carries better meat and deli products. This alone gets me to shop at Marsh instead of Kroger! This is great news!
    • Marsh do this--bet Krogers will too.
      Which means--------I will still shop at Krogers. One thing Krogers does that I really like is, ''buy one and get one free''. If you only need one, they will give it to you at 1/2 price. At Marsh, you still pay full price for that first one-disgusting!
    • Lowering prices
      I am wondering will they lower the price back down on the meat combo's that were $19.95 & just recently went up to $24.95, I know they had to be a good seller, when you go in there would be a lot of people buying them.. So sad to have something good and let it go bad...
      • Good Luck
        Maybe the top execs should try actually shopping at there stores and others to compare what they're actually doing. I live on the southside and we have a marsh and kroger right next door to each other. I honestly don't know how marsh can keep their doors open. There are never any cars there and their merchandise is about twice the price as kroger, whom are ALWAYS packed. (read, higher product turnover; therefore fresher produce, etc) JMTC
      • Marsh
        Great, because every time I go to Marsh, I feel like I've been robbed.

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