IBJNews

Marsh Supermarkets rolls out new pricing strategy

Back to TopCommentsE-mailPrintBookmark and Share

Marsh Supermarkets Inc. on Thursday said it is lowering its prices on thousands of its most popular items—and will keep them down for at least three months.

The company said the so-called Good ’Til pricing strategy will protect consumers from price hikes on key grocery items, even if industry retail prices rise, as they have for four straight quarters.

“In these inflationary times, rising food prices can contribute to the economic pressures faced by many families in our communities,” said Joe Kelley, Marsh Supermarkets’ CEO.

The new pricing program will be offered four times per year, each time for about three months. For example, the lower prices for the current period will stay in place until the end of 2011.

Marsh said it is the first grocery to roll out Good ’Til pricing in Indiana. The approach has been used by grocery chains in the northeastern United States for some time. One of the chains adopting the strategy was New York-based Price Chopper, where Kelley was an executive vice president before joining Marsh in May.

Fishers-based Marsh operates 70 Marsh stores as well as 27 smaller MainStreet Markets.

IBJ reported in September that the chain is shifting into expansion mode, with a plan to spend $60 million to build up to 10 new stores and remodel or rebuild several more over the next three years.

 

ADVERTISEMENT

  • They already are 19 dollars?
    They are 19 dollars.
  • Highest Prices in Indy!
    Marsh NEEDED to lower their prices. They were already the highest in Indianapolis, so lowering a couple hundred retails won't necessarily make them competitive.
  • Funny
    Civic responsibility? You think Marsh is a charity? Give me a break. If you don't like their prices shop at Walmart, buy local, or grown your garden and berry bushes. I don't like high food prices any more than the next dude, but seriously...civic responsibility to provide cheap product just because we want it? Oh brother.
  • Fruits and Veggies
    How about lowering prices on fruits and vegetables. It's ridiculous that during apple and peach "season" prices aren't reduced. Plus, people need to be encouraged to eat fruits and vegetables. It should be your civic responsibility to make them affordable.
    • Lowering prices
      the meat combo packs used to be good meats packs when their steak prices were like $1.88 to $2.49lbs but recent price increases $3.49 to $6.99 range and what i saw the other night was premade harsh brown potatoe packages in the meat combo which still uses the larger cardoard bottoms so a h-alot of empty cardboard bottom bare space is seen compared to chunky meats filling the whole box in that combo cooler in the aisle now and not just once did i see those toaster pop up potato patties (what happened to the $1.99 10 or 15lbs bags to). well i bragged for decades of a great grocer (best in the country) which had 75% plus of my business but now isnt much because others have better prices) and where i knew the persons working there just as long,well all those i knew working there told me of lossing their retirement accounts,then their medical benefits,then their jobs as the new owners finished partitioning selling off the different assets,and i was told their recent failed sell off of the remaining stores in ind etc happened -i was told a big increase in the food prices would happen fast with new staffers .well if those higher prices in say one combo make it a better deal for 4 (in my keystone) area to eat at the chinese buffet then i know the better deal sadly. maybe we need to take a serious look at our future. as dum and dumber goes with higher prices will drive off sales real fast because who our food source will be is a dollar penny issue for alot,because a fast wall street raider deal isnt going to be a good deal for many home town loyalities as i see it,plus as their arent any wall streeters left wanting left overs. fate or facts if the farmers arent getting more pay then i surely dont see fit to support higher prices at all and shop around till i get that price sought .
    • 4 x 3 = 12?
      So Marsh has a new pricing strategy of lower prices. This strategy will run 4 times a year; 3 months at a time.

      In other words, they are lowering their prices 12 months a year. Some strategy. Nice they got a free ad out of it I guess! lol
    • Marsh is great
      I have found that Marsh carries better meat and deli products. This alone gets me to shop at Marsh instead of Kroger! This is great news!
    • Marsh do this--bet Krogers will too.
      Which means--------I will still shop at Krogers. One thing Krogers does that I really like is, ''buy one and get one free''. If you only need one, they will give it to you at 1/2 price. At Marsh, you still pay full price for that first one-disgusting!
    • Lowering prices
      I am wondering will they lower the price back down on the meat combo's that were $19.95 & just recently went up to $24.95, I know they had to be a good seller, when you go in there would be a lot of people buying them.. So sad to have something good and let it go bad...
      • Good Luck
        Maybe the top execs should try actually shopping at there stores and others to compare what they're actually doing. I live on the southside and we have a marsh and kroger right next door to each other. I honestly don't know how marsh can keep their doors open. There are never any cars there and their merchandise is about twice the price as kroger, whom are ALWAYS packed. (read, higher product turnover; therefore fresher produce, etc) JMTC
      • Marsh
        Great, because every time I go to Marsh, I feel like I've been robbed.

      Post a comment to this story

      COMMENTS POLICY
      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
       
      You are legally responsible for what you post and your anonymity is not guaranteed.
       
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
       
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
       
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
       

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      ADVERTISEMENT

      facebook - twitter on Facebook & Twitter

      Follow on TwitterFollow IBJ on Facebook:
      Follow on TwitterFollow IBJ's Tweets on these topics:
       
      Subscribe to IBJ
      1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

      2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

      3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

      4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

      5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

      ADVERTISEMENT