IBJOpinion

MORRIS: Creativity puts United Way over the top

Greg Morris
April 7, 2012
Keywords
Back to TopCommentsE-mailPrintBookmark and Share

MorrisSo, what would make Community Health Network’s president and CEO, Bryan Mills, star in a video dressed as a caveman? It could only be United Way’s “Give Gleefully” YouTube video competition, which was part of last year’s record-setting fundraising campaign.

The opening scene shows some Community Health folks talking and wondering why more people don’t donate to United Way, especially since it’s so easy to give online. One of them asks if Mills has figured out how to go online and donate yet. Then we see the CEO at his desk, dressed in his best business-casual caveman outfit, grunting and scribbling while attempting to fill out a paper version of the United Way donation form. He ends up beating that paper with his caveman club and ripping it up.

When next we see the caveman, he’s sitting comfortably at the computer, typing his information as he completes his donation online with ease. As Mills looks back at the camera, viewers get a wink and a wry smile. The video clip ends with the announcer saying: “United Way online pledge … so easy, a CEO can do it!”

It’s very clever and well done. I’m sure his award-winning performance played a role in Mills’ winning the most creative CEO award at United Way’s annual meeting March 27 at the Indiana Roof. It also had to help Community’s internal campaign, which showed the largest increase in leadership giving to United Way for 2011.

The Community Health Network video was one of several featured at the annual meeting. United Way awarded top honors to a video created by employees of Telamon Corp. in Carmel last December. Their video was a parody of the rap song “Price Tag.” You can find all the videos at www.givegleefully.org. Another video on the website features Indianapolis Power & Light’s Geoff Gailey playing the guitar and singing “Shower the People with Love.” Again, the production was good and I thought Gailey showed his musical talents while making a serious plea for donations to United Way. Well done.

The Give Gleefully video competition was just a small part of the overall campaign strategy for 2011, but I think it illustrates the imagination and creativity 2011 campaign chair Marianne Glick brought to the table. Dressed in her Joseph’s Technicolor Dreamcoat, she set the tone early in a United Way board meeting as she inspired community leaders to imagine and dream about the possibilities for our community. After all, the Glick name in this community is synonymous with giving. And Marianne Glick very capably continues that tradition.

The campaign results speak for themselves. You’ve probably heard the 2011 campaign total reached a record $40.6 million, which was $2.3 million more than was raised in 2010. United Way of Central Indiana CEO Ellen Annala credits Glick with “reenergizing the base and attracting new givers to the mission.” I know Glick feels this was one big team effort. And it was.

First and foremost, thanks to all of the individuals and companies who gave unselfishly of their time and donated money. In addition to Marianne Glick, congratulations to Annala and her entire staff and volunteers. Thanks also go to outgoing United Way board chair David Resnick, managing partner at Katz Sapper & Miller. Leadership during his two-year term was stellar. Work by board members, company CEOs and their management teams, campaign chairs and their committees within companies, and many others helped make the 2011 campaign special. Thank you.

Unfortunately, space does not allow me to list all the companies that received recognition at United Way’s annual meeting for their outstanding campaign results. However, I hope you will go to www.uwci.org and click on “See 2011 campaign results.” Many central Indiana companies really stepped up to the plate this year and embraced the campaign theme, which was “Dream Big, Give Gleefully and Live United!”

The need for money is always great because the needs of the underserved in our community are always great.

Thanks to the generosity of individuals and companies in central Indiana, United Way is able to focus on two priorities. The first is sustaining vital human services for those who need help most. The second is helping kids enter school ready to learn and graduate ready to earn.

It’s a new campaign year. The need again is great. Thanks for helping.•

__________

Morris is publisher of IBJ. His column appears every other week. To comment on this column, send e-mail to gmorris@ibj.com.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Angela IS the best RD

  2. We are a nation of speed. All of our younger lives are filled with deadlines, quotas and bottom lines. We start to ease out of the pressured rat-race when we finally see "retirement." The most enjoyable travel on the planet is passenger rail service. Indy to Chicago does not beat Megabus or Southwest Airlines in speed. Passenger rail however has the best seating, mammoth legroon, seat backs that recline to more than 45 degrees and employers that really want you to return as a customer. Indiana municipalities need to maintain subsidies to support this transportation mode. Losing it is loss for all of us.

  3. Good day! I just want to testify how i got my loan from Mr. Eric Lefkofsky after i applied several times from various loan lenders who claimed to also testify right in this forum,i thought the testimonies where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan. Until a friend of mine introduce me to this popular Mr. Eric Lefkofsky who promised to help me and indeed he did as he promised without any form of delay. I never thought there are still reliable loan lenders until i met Mr. Eric lefkofsky who indeed helped me with the loan and changed my belief. I promised to share this testimony after I got my loan. I don't know if you are in any way in need of a genuine and urgent loan,free feel to contact Mr. Eric Lefkofsky via their email{grouponfunding@hotmail.com}

  4. Its a THUG issue. Bleecker Street and NYX are thug bars. They attract thugs of all races. Places that attract thugs need to be kicked out of Broad Ripple. Ain't nobody got time for that!

  5. Hello everyone, My name is Marian Gareth, I am from the Texas, United State, am here to testify of how i got my loan from Mr Andre Frank {frankloancompany@yahoo.com} after i applied Two times from various loan lenders who claimed to be lenders right in this forum,i thought their lending where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan.Until a friend of mine introduce me to Mr Andre Frank the C.E.O of Andre Frank Loan Company who promised to help me with a loan of my desire and he really did as he promised without any form of delay, I never thought there are still reliable loan lenders until i met Mr Andre Frank, who really help me with my loan and changed my lief for better. I don't know if you are in need of an urgent loan, free feel to contact Mr Andre Frank on his email{ Frankloancompany@yahoo.com} for help

ADVERTISEMENT