IBJOpinion

MORRIS: Creativity puts United Way over the top

Greg Morris
April 7, 2012
Keywords
Back to TopCommentsE-mailPrintBookmark and Share

MorrisSo, what would make Community Health Network’s president and CEO, Bryan Mills, star in a video dressed as a caveman? It could only be United Way’s “Give Gleefully” YouTube video competition, which was part of last year’s record-setting fundraising campaign.

The opening scene shows some Community Health folks talking and wondering why more people don’t donate to United Way, especially since it’s so easy to give online. One of them asks if Mills has figured out how to go online and donate yet. Then we see the CEO at his desk, dressed in his best business-casual caveman outfit, grunting and scribbling while attempting to fill out a paper version of the United Way donation form. He ends up beating that paper with his caveman club and ripping it up.

When next we see the caveman, he’s sitting comfortably at the computer, typing his information as he completes his donation online with ease. As Mills looks back at the camera, viewers get a wink and a wry smile. The video clip ends with the announcer saying: “United Way online pledge … so easy, a CEO can do it!”

It’s very clever and well done. I’m sure his award-winning performance played a role in Mills’ winning the most creative CEO award at United Way’s annual meeting March 27 at the Indiana Roof. It also had to help Community’s internal campaign, which showed the largest increase in leadership giving to United Way for 2011.

The Community Health Network video was one of several featured at the annual meeting. United Way awarded top honors to a video created by employees of Telamon Corp. in Carmel last December. Their video was a parody of the rap song “Price Tag.” You can find all the videos at www.givegleefully.org. Another video on the website features Indianapolis Power & Light’s Geoff Gailey playing the guitar and singing “Shower the People with Love.” Again, the production was good and I thought Gailey showed his musical talents while making a serious plea for donations to United Way. Well done.

The Give Gleefully video competition was just a small part of the overall campaign strategy for 2011, but I think it illustrates the imagination and creativity 2011 campaign chair Marianne Glick brought to the table. Dressed in her Joseph’s Technicolor Dreamcoat, she set the tone early in a United Way board meeting as she inspired community leaders to imagine and dream about the possibilities for our community. After all, the Glick name in this community is synonymous with giving. And Marianne Glick very capably continues that tradition.

The campaign results speak for themselves. You’ve probably heard the 2011 campaign total reached a record $40.6 million, which was $2.3 million more than was raised in 2010. United Way of Central Indiana CEO Ellen Annala credits Glick with “reenergizing the base and attracting new givers to the mission.” I know Glick feels this was one big team effort. And it was.

First and foremost, thanks to all of the individuals and companies who gave unselfishly of their time and donated money. In addition to Marianne Glick, congratulations to Annala and her entire staff and volunteers. Thanks also go to outgoing United Way board chair David Resnick, managing partner at Katz Sapper & Miller. Leadership during his two-year term was stellar. Work by board members, company CEOs and their management teams, campaign chairs and their committees within companies, and many others helped make the 2011 campaign special. Thank you.

Unfortunately, space does not allow me to list all the companies that received recognition at United Way’s annual meeting for their outstanding campaign results. However, I hope you will go to www.uwci.org and click on “See 2011 campaign results.” Many central Indiana companies really stepped up to the plate this year and embraced the campaign theme, which was “Dream Big, Give Gleefully and Live United!”

The need for money is always great because the needs of the underserved in our community are always great.

Thanks to the generosity of individuals and companies in central Indiana, United Way is able to focus on two priorities. The first is sustaining vital human services for those who need help most. The second is helping kids enter school ready to learn and graduate ready to earn.

It’s a new campaign year. The need again is great. Thanks for helping.•

__________

Morris is publisher of IBJ. His column appears every other week. To comment on this column, send e-mail to gmorris@ibj.com.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. By Mr. Lee's own admission, he basically ran pro-bono ads on the billboard. Paying advertisers didn't want ads on a controversial, ugly billboard that turned off customers. At least one of Mr. Lee's free advertisers dropped out early because they found that Mr. Lee's advertising was having negative impact. So Mr. Lee is disingenous to say the city now owes him for lost revenue. Mr. Lee quickly realized his monstrosity had a dim future and is trying to get the city to bail him out. And that's why the billboard came down so quickly.

  2. Merchants Square is back. The small strip center to the south of 116th is 100% leased, McAlister’s is doing well in the outlot building. The former O’Charleys is leased but is going through permitting with the State and the town of Carmel. Mac Grill is closing all of their Indy locations (not just Merchants) and this will allow for a new restaurant concept to backfill both of their locations. As for the north side of 116th a new dinner movie theater and brewery is under construction to fill most of the vacancy left by Hobby Lobby and Old Navy.

  3. Yes it does have an ethics commission which enforce the law which prohibits 12 specific items. google it

  4. Thanks for reading and replying. If you want to see the differentiation for research, speaking and consulting, check out the spreadsheet I linked to at the bottom of the post; it is broken out exactly that way. I can only include so much detail in a blog post before it becomes something other than a blog post.

  5. 1. There is no allegation of corruption, Marty, to imply otherwise if false. 2. Is the "State Rule" a law? I suspect not. 3. Is Mr. Woodruff obligated via an employment agreement (contractual obligation) to not work with the engineering firm? 4. In many states a right to earn a living will trump non-competes and other contractual obligations, does Mr. Woodruff's personal right to earn a living trump any contractual obligations that might or might not be out there. 5. Lawyers in state government routinely go work for law firms they were formally working with in their regulatory actions. You can see a steady stream to firms like B&D from state government. It would be interesting for IBJ to do a review of current lawyers and find out how their past decisions affected the law firms clients. Since there is a buffer between regulated company and the regulator working for a law firm technically is not in violation of ethics but you have to wonder if decisions were made in favor of certain firms and quid pro quo jobs resulted. Start with the DOI in this review. Very interesting.

ADVERTISEMENT