IBJOpinion

MORRIS: It's crunch time with five months left in 2010

Greg Morris
July 17, 2010
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MorrisJuly is more than half over. I don’t know about you, but I feel like the journey through the last five months of the year is always a crazy one. And for those of us doing business on a calendar-year budget, we have only five months left to bring in our year. Five months to make sure we achieve budget, top line and bottom line, for 2010. (This includes making up any deficits accrued in the prior seven months.) Five months to plan for next year. Five months to put our companies in a position to excel in 2011. There is still a lot of ground to cover before the sun sets on the year. But the time will go by quickly.

With July on its way out, August means back to school and the return of football. Labor Day will pass us by in a flash, then October. Thanksgiving signals the end of November. And before you know it, the new year will be upon us. Put another year in the record books.

It’s kind of scary to think about it. Most companies today are operating with fewer staff and resources, and many managers have assumed more front-line, day-to-day responsibilities to help their company save money. IBJ Media is no exception. Yet the demand for performance is greater than ever. Somehow, we have to figure out how to keep the day-to-day momentum going through the end of the year while at the same time stopping to think, reflect, strategize, budget and plan for the upcoming year. It’s not an easy task, but it has to be done.

How well you and your team execute will tell the tale of this year and set you up for 2011. Focus on what is important. Time is too valuable to waste. Even though many folks feel like they are working harder than at any other time in their lives, it’s probably the time to be putting in more hours. While it all sounds a little daunting, the payoff is worth the effort. The positive results you can achieve over the next few months will carry you over the finish line.

At IBJ, we have to get our act together early to enable our advertising customers to have our 2011 information for their budget cycle. Special sections, supplements, magazines, top 25 lists and events will be planned. Digital and web offerings will be refined. Advertising rates will be set. By Sept. 1, we will strive to have each week of the following year mapped out, which will define our news calendar. Circulation strategies will be finalized and we’ll shoot for completing our budgets by Thanksgiving. Our budgets come in the form of weekly projections by product area.

Whatever your ritual is, I’m certain there is a lot of work and planning to be done. It’s not too early to start at least thinking about your time line and strategy to prepare for next year. Did I mention you need to do all this planning while keeping your eye on activities that will ensure bringing in the current year at or above budget?

Many people said the best thing about 2009 was that it ended. While 2010 is still a challenging year, I’m hopeful most of us will be able to report at least moderate growth this year over last. That should be the case here at IBJ. I’m looking for 2011 to be more of a breakout year for many of us. Maybe growth will be slower than in days past, but it should be stronger than the past few years. I’m optimistic. Conditions do seem to be improving. It’s time we all get positive about getting back to business. Good luck with your year-end results and happy planning. It’s crunch time!•

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Morris is publisher of IBJ. His column appears every other week. To comment on this column, send e-mail to gmorris@ibj.com.

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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