IBJNews

Noble Roman's expanding grocery-product line

Back to TopCommentsE-mailPrintBookmark and Share

Indianapolis-based Noble Roman’s Inc. is strengthening its push into grocery stores with a new series of products that will hit shelves in the next few weeks.

The pizza franchisor will begin offering pasta sauce, Parmesan cheese, cheesy bread sticks, cheese dip and a deep-dish lasagna dish to grocery stores. Company officials say the new products will complement the Noble Roman’s take-n-bake pizzas that have been offered to grocery and convenience stores since late 2009.

Those pizzas have been a bright spot for the company as quarterly revenue from franchises has fallen this year in a tough economy.

But Noble Roman’s President Scott Mobley said Wednesday morning the grocery store push is not replacing the company’s strategy of opening restaurants offering hot pizza. Rather, he said it’s a natural outgrowth of Noble Roman’s strategy to locate in nontraditional venues such as zoos, convenience stores and bowling alleys—bringing the food to where people congregate

“The grocery store is basically another venue within that whole nontraditional concept,” Mobley said. “The opportunity was not in providing a hot product as much as providing a product that could be baked at home.”

Since the take-n-bake pizzas were launched in September 2009, the company has signed agreements with 413 grocery stores to sell the pizzas, according to its most recent earnings report.

The company expects to expand that presence, in part through agreements with two grocery-distribution companies that have promoted the products to their customers.

That growth has helped offset some of the losses in franchise revenue. Mobley said it’s been tough to get franchises off the ground this year as some places slated to house them, such as entertainment and game venues, have failed to open because they couldn’t get financing for the operations. Noble Roman’s reported a $528,527 loss in the quarter ended Sept. 30.

Mobley said the company has begun seeing a gradual a uptick in franchise revenue as more locations open, including one at Tinker Air Force Base in Oklahoma expected to open in the next 10 days.

But the grocery products could provide a more recession-proof form of revenue. Company executives expect items such as breadsticks and sauce could have more revenue-generating potential than the take-n-bake pizzas, which require stores to sign up because there is some employee training to assemble the products. The newer products do not require stores to sign agreements with Noble Roman’s.

Mobley said the chain has other grocery products, including additional baked pastas and sauces, in the pipeline. Those could be rolled out to stores in coming months.

ADVERTISEMENT

  • Where To Buy?
    Anyone know of any Indianapolis based grocery stores that stock the Noble Romans products?
  • Um...
    To Spirit: Huh? You lost me at "still"...
  • Social Media
    Great product, Great ideas,
    But has management, looks into social media to further strengthen the brand and better yet, Damn good Pizza. $$$$$$$
  • spirit
    Still think Indiana is a lackluster community of uninventive individuals without a can-do attitude (ref The root of Indiana's myriad problems- article earlier in the week). Sure not the new mouse trap but hey its the American spirit. Now all of us that agreed with the dream killing nature of indiana, should support our local bretheran and not kill the dreams of our neighbor.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Apologies for the wall of text. I promise I had this nicely formatted in paragraphs in Notepad before pasting here.

  2. I believe that is incorrect Sir, the people's tax-dollars are NOT paying for the companies investment. Without the tax-break the company would be paying an ADDITIONAL $11.1 million in taxes ON TOP of their $22.5 Million investment (Building + IT), for a total of $33.6M or a 50% tax rate. Also, the article does not specify what the total taxes were BEFORE the break. Usually such a corporate tax-break is a 'discount' not a 100% wavier of tax obligations. For sake of example lets say the original taxes added up to $30M over 10 years. $12.5M, New Building $10.0M, IT infrastructure $30.0M, Total Taxes (Example Number) == $52.5M ININ's Cost - $1.8M /10 years, Tax Break (Building) - $0.75M /10 years, Tax Break (IT Infrastructure) - $8.6M /2 years, Tax Breaks (against Hiring Commitment: 430 new jobs /2 years) == 11.5M Possible tax breaks. ININ TOTAL COST: $41M Even if you assume a 100% break, change the '30.0M' to '11.5M' and you can see the Company will be paying a minimum of $22.5, out-of-pocket for their capital-investment - NOT the tax-payers. Also note, much of this money is being spent locally in Indiana and it is creating 430 jobs in your city. I admit I'm a little unclear which tax-breaks are allocated to exactly which expenses. Clearly this is all oversimplified but I think we have both made our points! :) Sorry for the long post.

  3. Clearly, there is a lack of a basic understanding of economics. It is not up to the company to decide what to pay its workers. If companies were able to decide how much to pay their workers then why wouldn't they pay everyone minimum wage? Why choose to pay $10 or $14 when they could pay $7? The answer is that companies DO NOT decide how much to pay workers. It is the market that dictates what a worker is worth and how much they should get paid. If Lowe's chooses to pay a call center worker $7 an hour it will not be able to hire anyone for the job, because all those people will work for someone else paying the market rate of $10-$14 an hour. This forces Lowes to pay its workers that much. Not because it wants to pay them that much out of the goodness of their heart, but because it has to pay them that much in order to stay competitive and attract good workers.

  4. GOOD DAY to you I am Mr Howell Henry, a Reputable, Legitimate & an accredited money Lender. I loan money out to individuals in need of financial assistance. Do you have a bad credit or are you in need of money to pay bills? i want to use this medium to inform you that i render reliable beneficiary assistance as I'll be glad to offer you a loan at 2% interest rate to reliable individuals. Services Rendered include: *Refinance *Home Improvement *Inventor Loans *Auto Loans *Debt Consolidation *Horse Loans *Line of Credit *Second Mortgage *Business Loans *Personal Loans *International Loans. Please write back if interested. Upon Response, you'll be mailed a Loan application form to fill. (No social security and no credit check, 100% Guaranteed!) I Look forward permitting me to be of service to you. You can contact me via e-mail howellhenryloanfirm@gmail.com Yours Sincerely MR Howell Henry(MD)

  5. It is sad to see these races not have a full attendance. The Indy Car races are so much more exciting than Nascar. It seems to me the commenters here are still a little upset with Tony George from a move he made 20 years ago. It was his decision to make, not yours. He lost his position over it. But I believe the problem in all pro sports is the escalating price of admission. In todays economy, people have to pay much more for food and gas. The average fan cannot attend many events anymore. It's gotten priced out of most peoples budgets.

ADVERTISEMENT