IBJNews

North of South gets a new name: CityWay

Back to TopCommentsE-mailPrintBookmark and Share

The $156 million mixed-use development at Delaware and South streets in Indianapolis has a new name designed to reference both the project's downtown locale and the urban "way of life" it will offer.

The name CityWay is the result of more than a year of work by "various branding companies" to capture the project's "urban and contemporary" flavor, said Brad Chambers, CEO of developer Buckingham Cos., at a groundbreaking event Wednesday morning.

Signs around the project, formerly known as North of South, tout ways the project will allow visitors and residents to work, shop, dine, stay and live the "CityWay."

The complex, to be built primarily on Eli Lilly and Co.-owned parking lots, calls for a boutique 157-room Dolce hotel, a YMCA branch, 320 apartments and 40,000 square feet of retail and office space.

Taxpayers are acting as the project's bank, putting up nearly every dollar used to build it, chiefly by loaning $86 million raised from the sale of municipal bonds.

The developer considered other names, including Midyard, a reference to the site's historic use as a railyard, before settling on CityWay, said Terry Sweeney, director of real estate for Indianapolis Downtown Inc.

All told, about 200 possible names were vetted.

Sweeney and other dignitaries, including Mayor Greg Ballard, Eli Lilly CEO John Lechleiter and City-County Council members, attended the official groundbreaking Wednesday, an event Chambers described as an opportunity to "thank the people" who made the project possible.

Guests gathered in an air-conditioned tent, sipped iced teas and lemonade and snacked on orange-cranberry muffins with turkey and watermelon bites topped with blue cheese, as they waited for remarks and for CityWay-branded shovels to cut into a mound of dirt.

Locally based Buckingham Cos. expects to finish construction in about two years. The hotel should open first, in January 2013, said Scott Travis, Buckingham's senior development executive.

The developer spent more than three years working with Lilly to formulate plans for the project. Buckingham, Lilly and the city announced the effort last September, at which time Buckingham expressed hope it could break ground by the end of 2010.

Lilly, which is partnering with Buckingham on the project, has said CityWay will help connect the Lilly corporate campus with downtown proper and offer amenities that would help the pharmaceutical firm attract and retain employees.

ADVERTISEMENT

  • blech
    If the target audience for this development is people looking to live in an urban neighborhood, including the word "city" in the title is a poor decision. This is like naming a restaurant FoodHere. I like Midyard better. Maybe the people of Indianapolis should have been given a vote.
  • Terrible Name. Very Disappointed.
    What terrible name! This could be an amazing neighborhood to add to the city and help attract the young urban professionals the city wants to recruit.

    However, the naming committee seemed to miss the point with naming it "City Way". It is dull, bland, basic, and corny. There is no character to the name. There is nothing cool about it.

    "Midyard" (as mentioned in the article) would have been much better. It has roots. Instead, it is typical Midwest vanilla and sounds very corporate.

    Take a look at the great names of neighboods in other big US cities... "Meatpacking Disctrict" or "SoHo" (an acroynm of South of Houston street) in Manhattan. Or "Castro" in San Francisco. "The Heights" in Houston. "Buckhead" in Atlanta. Strong, distinguished names.

    This was Indy's chance to add an urban splash of culture and spice to the growing downtown scene but chose a boring name. These things should be decided by artists. Not politicians or their yes-men and women. It is about as clever and creative a name as "Indianpolis" is to Indianapolis.
  • or the highway
    I am guessing that other developers can see the City Way or take the highway
  • Worst name I ever heard
    I liked North of South - you know exactly where it is and it is unique. CityWay is CityStupid.
  • North of South
    Yes city way is ok but i think it should be called city way place or city way at north and south,city place indianapolis. and yes north of south also sounded pretty cool. Anthony j. indianapolis.
  • thank the people
    Sweeney and other dignitaries, including Mayor Greg Ballard, Eli Lilly CEO John Lechleiter and City-County Council members, attended the official groundbreaking Wednesday, an event Chambers described as an opportunity to "thank the people" who made the project possible.

    How many taxpayers were there to thank? Any of the people who live in homes without air conditioning?
  • it could be better
    So uninspiring! While north of south wasn't great, at least it made you think there was an urban element to it. When the name specifically says "city" in it, I imagine that in reality it is anything but!
  • CityWay
    Call it "TaxpayersarefundingviamunibondWay"
  • Agreed!
    I agree. This new name is quite weak. North of South wasn't bad and did have location branded into it. I wish they would have let me know about the naming process. I would have spent much less time to come up with a bad name.
  • Poor Choice
    North of South is a lot classier. CityWay is such a poor choice it's hard to imagine how it was arrived at. Was it supposed to be a contrast to CountryWay? Is there some insecurity about Indy being a city, so they had to make that clear? Is it too late to ditch the new moniker?
  • Really?
    Reminds me of Ayr-Way. 200 options and you pick City Way? North of South was a much better name!
  • CityWay!?
    Sorry "branding" experts but this sounds like a discount shopping center to me. If they're marketing this development to a low-budget demographic, I suppose it works. I think North of South had a much better ring to it, and even provided a general location in its moniker. And if the development ends up being of crappy quality, you know "City" is going to end up with a less-palatable word in its place.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

  2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

  3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

  4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

  5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

ADVERTISEMENT