IBJNews

Notre Dame mulling new apparel deal

Back to TopCommentsE-mailPrintBookmark and Share

The University of Notre Dame appears poised to change its athletic apparel provider when its current contract with Adidas expires at the end of this school year.

Multiple sources have told IBJ that officials for Baltimore-based Under Armour, including company founder and CEO Kevin Plank, visited the Notre Dame campus in South Bend earlier this month to talk to university officials about an apparel deal.

Notre Dame has had a deal with Adidas since 1997 and signed its most recent 10-year deal with the German apparel- and shoe-maker in 2005. Sources said Notre Dame’s apparel deal is one of the most lucrative in sports. Because the university is a private school, terms of its deal are not publicly disclosed.

The University of Michigan has one of the most lucrative known apparel deals, with the university getting $4.4 million in equipment and apparel and another $3.8 million in cash annually from Adidas.

Notre Dame provides a high-profile platform for sponsors. Its football program has a television deal with NBC, and its men’s basketball team plays in the high-octane Atlantic Coast Conference. Sources said a new apparel deal for Notre Dame—whomever it’s with—is likely to be valued at $8 million to $10 million annually.

Notre Dame officials did not return calls seeking comment.

In December, Notre Dame Athletic Director Jack Swarbrick told ESPN that a deal had not been signed with Under Armour, but that a review of its apparel deal was under way.

“We have been very happy with Adidas,” Swarbrick told ESPN last month. “But it is just good business to use the expiration of a contract to review all options.”

Both ESPN and Sports Illustrated have since reported that Notre Dame is close to an agreement with Under Armour.

Under Armour has a cadre of schools under contract, but Notre Dame likely would be its biggest collegiate client. Under Armour currently has deals with Auburn University, University of Hawaii, University of Maryland, Texas Tech University, Boston College, University of Utah, Northwestern University, St. John’s University, University of South Florida and the University of South Carolina.
 

ADVERTISEMENT

  • Nike Via Con Dios
    Uh oh - Don needs an under-armour contact!! All is well here, and we miss you guys a big bunch of hugs!!
  • Nike
    I would like Indiana and Notre Dame to go with Nike. The fan apparel is expensive, but always looks fresh. IU could stick with the traditional uniform, but the cut would probably look better.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Can your dog sign a marriage license or personally state that he wishes to join you in a legal union? If not then no, you cannot marry him. When you teach him to read, write, and speak a discernible language, then maybe you'll have a reasonable argument. Thanks for playing!

  2. Look no further than Mike Rowe, the former host of dirty jobs, who was also a classically trained singer.

  3. Current law states income taxes are paid to the county of residence not county of income source. The most likely scenario would be some alteration of the income tax distribution formula so money earned in Marion co. would go to Marion Co by residents of other counties would partially be distributed to Marion co. as opposed to now where the entirety is held by the resident's county.

  4. This is more same-old, same-old from a new generation of non-progressive 'progressives and fear mongers. One only needs to look at the economic havoc being experienced in California to understand the effect of drought on economies and people's lives. The same mindset in California turned a blind eye to the growth of population and water needs in California, defeating proposal after proposal to build reservoirs, improve water storage and delivery infrastructure...and the price now being paid for putting the demands of a raucous minority ahead of the needs of many. Some people never, never learn..

  5. I wonder if I can marry him too? Considering we are both males, wouldn't that be a same sex marriage as well? If they don't honor it, I'll scream discrimination just like all these people have....

ADVERTISEMENT