Pacers Sports & Entertainment hopes to pin down a new multimillion-dollar sponsorship deal before the first phase of a $360 million renovation to the venue begins next summer.
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The 4,500-square-foot club, to be constructed between the 2019 and 2020 seasons as part of $8.3 million in Victory Field improvements, will be sponsored by Indianapolis-based Elements Financial Federal Credit Union.
Read MoreTeachers Credit Union has signed on as the naming-rights partner for the newly renovated concert venue at White River State Park, but those involved in the deal aren’t sharing details about the contract.
EA Sports announced Tuesday that it is bringing back its college football video game series, a beloved franchise that was discontinued in 2013 after EA and the Indianapolis-based NCAA were taken to court over the unpaid use of player likenesses.
Driver James Hinchcliffe on Tuesday announced a 10-race partnership with Genesys that gets him back into a full-time ride. Sponsorship of the No. 29 Honda for the remaining seven races on the IndyCar schedule will be announced at a later date.
The NFL and its franchises are discussing a plan by which rows of seating closest to the field in stadiums this season could be covered and used to display the logos of sponsors and messaging for league and team initiatives.
Fernando Alonso will again attempt to complete motorsports’ Triple Crown with a return to the Indianapolis 500 in May with McLaren and a sponsorship from Ruoff Mortgage.
Las Vegas-based Allegiant will become the “official airline” of the team as part of a multi-year deal.
Popular auto racer James Hinchcliffe, who was abruptly ousted from his IndyCar team in October, has secured a corporate sponsorship that will allow him to drive in two races in May, including the Indy 500.
This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that already does business in Formula One with McLaren and with the English soccer club Millwall.
The Indianapolis Motor Speedway announced Tuesday that it has struck a multi-year naming rights deal for the Grand Prix of Indianapolis.
The Center for the Performing Art in Carmel encompasses the Palladium, The Tarkington and The Studio Theater, all in the city’s central core.
The college sports pay-for-play discussion has gained momentum since California Gov. Gavin Newsom signed a law that goes into effect in 2023, defying the wishes of the Indianapolis-based NCAA.
The partnership between the Colts and Kerauno LLC, a communications software-as-a-service company, will allow the team to utilize the firm’s products as part of a larger marketing strategy.
Pacers Sports & Entertainment is going down to the wire in lining up a new sponsor for the fieldhouse. But the wait might give it extra leverage to strike an especially lucrative deal.
The Indiana Fever on Wednesday announced a multiyear sponsorship with Salesforce that will make the tech firm the team’s new jersey sponsor.
Scott Dixon's newest IndyCar title defense began Tuesday with some endorsements.
Financial services firm Gainbridge has reached a multiyear deal to become the presenting sponsor of the Indianapolis 500, race officials announced Thursday. It becomes just the second presenting sponsor in the race’s history.
The search for IndyCar's new title sponsor may be nearing an end—and just in time for NBC-TV to provide more value with expanded television coverage of the series.
Ed Carpenter Racing said Indianapolis-based Fuzzy’s Spirits LLC plans to “concentrate on business initiatives outside of motorsports moving forward.”
Pacers Sports & Entertainment should have little problem securing a new naming-rights sponsor for the fieldhouse that will pay at least double the current rate of $2 million a year, experts say.
DC Solar Solutions will also be an associate sponsor in IndyCar for two Ganassi drivers.
