The naming-rights deal was unveiled by Riverview Health, Parkview Health of Fort Wayne and city officials at a press conference Thursday.
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Ahead of the November debut of the fifth and final season of “Stranger Things,” the team will don black jerseys inspired by the hit Netflix show for seven games.
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The multiyear extension includes the deployment of new AI-powered app features for fans and advanced tech services for the series and Indianapolis Motor Speedway officials.
Under the new deal, Coca-Cola Consolidated will serve as the official partner of the Indy 500 Red Carpet and will participate in multiple community activations, including Indy 500 Porch Parties and Bike to the 500.
Gainbridge has been the presenting sponsor of the Indianapolis 500 since its 103rd running in 2019.
An NCAA committee has proposed a change to rules barring commercial logos on uniforms in a move that would clear the way for sponsor patches to appear on jerseys next year.
The deal follows a June announcement in which Tommy Hilfiger, an American fashion brand, was named the official apparel partner for the Fishers-based team that will debut on the Formula 1 grid in 2026.
Meanwhile, Clark has been ruled out of Tuesday’s key late-season matchup between the Indiana Fever and Seattle Storm in Indianapolis.
Lucas, who was born in southern Indiana, built Lucas Oil Products into a household name by signing a sponsorship to put the company’s name on the home of the Indianapolis Colts for 20 years beginning in 2006.
The sponsorship deal will put the bank’s name on Memorial Stadium’s playing field for the next two decades, IU and bank officials announced Thursday.
The automotive company succeeds Fishers-based startup Spokenote as the sponsor featured in the front left shoulder patch.
Attorneys for 12 of NASCAR’s 15 race teams argued in federal court Tuesday that disclosing their financial records would ruin the competitive balance and warned that making such details public would put them all in danger.
Corteva will be the presenting partner of the Food, Farm and Energy Experience, which will be part of an expansion at the museum.
The group that owns Cadillac Formula 1 officially launched TWG Motorsports on Tuesday in Indianapolis as the division responsible for its rapidly growing motorsports portfolio.
The 4,200-seat arena will be the home court for the NBA developmental league affiliate of the Indiana Pacers, now known as the Indiana Mad Ants.
Mickey Shuey and The $4 million deal replaces a 10-year agreement between the Indiana State Fairgrounds and Indiana Farmers Insurance.
CNO Financial first signed on as title sponsor of the Indianapolis Monumental Marathon in 2016.
Lilly and the Fever said they would also use the partnership “to close gaps on health outcomes in Indianapolis and across the state” by raising awareness of health issues.
Women’s basketball is one of the hottest tickets in college sports, a popularity driven in part by players like Caitlin Clark of the University of Iowa and Angel Reese of Louisiana State University. Their name, image and likeness, or NIL, valuations are some of the highest in the nation.
Gainbridge—which holds the naming rights for Gainbridge Fieldhouse, home to the Indiana Fever and the Indiana Pacers—said Clark will serve as brand ambassador for the company.
The move raises questions about the future of both Woods and Nike in pro golf.
At Wednesday’s home game against the Milwaukee Bucks, the Pacers will debut their new Spokenote patches, which feature a black-and-white QR code. No other major sports team has ever had a QR code on its jersey until now, the Pacers said.
