The latest clarifications provide new guidance to members on name, image and likeness activities, giving schools, coaches and staffers a better idea of how they can be involved with athletes’ endorsement and sponsorship deals.
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The Indianapolis 500 will be presented by Gainbridge for the next several years under a contract extension announced Wednesday with the online investment platform.
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Experts say the deal could be a boon if the annuity and life insurance firm manages to leverage the exposure in a manner that pushes the bounds of a traditional naming-rights deal.
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Warning of a looming threat to amateur sports, college athletics leaders urged Congress on Wednesday to take bipartisan action as states prepare to allow athletes to earn money from their names and personal brands.
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The tit-for-tat war between Zak Brown and Chip Ganassi took another turn Tuesday when Arrow McLaren SP announced it had signed both a Ganassi sponsor and Tony Kanaan to drive the Indianapolis 500.
IndyCar drivers are among the growing number of athletes getting deep in the crypto game. The shift to cryptocurrency sponsorship might still be a curious concept to the almost 300,000 fans at Sunday’s Indianapolis 500. But new forms of digital money help pay the bills and salaries for teams and athletes.
Roger Penske signed the extension with Shell-Pennzoil on Thursday that covers Team Penske, IndyCar, Indianapolis Motor Speedway and most of Penske’s portfolio.
The deal includes a title sponsorship for the July 30 IndyCar Series race as well as naming rights for the pavilion space at the racetrack’s Pagoda Plaza.
A name, image and likeness collective focused on connecting Indiana University athletes with local charities plans to spend $470,000 on its inaugural group of student ambassadors.
For at least the next five years, Fifth Third Bank will be naming-rights sponsor of box offices at Carmel’s Center for the Performing Arts.
Indianapolis-based “The Pat McAfee Show” and online gambling giant FanDuel have agreed to terms on a massive new four-year sponsorship deal, according to media reports.
The 18,000-seat venue downtown is now called Gainbridge Fieldhouse, thanks to a multiyear sponsorship deal between Pacers Sports & Entertainment and Indianapolis-based insurance holding firm Group One Thousand One LLC, the parent of Gainbridge Insurance Agency LLC.
Indianapolis-based Arrow McLaren SP, the tiny IndyCar team Sam Schmidt formed 20 years ago, moved another step toward becoming an elite organization with a sponsorship extension through 2028 by Arrow Electronics.
As part of the deal, the West Club at the stadium will be renamed the WynnBet Club—a 21-and-up sports bar on the club level.
The Caesars Sportsbook Lounge replaces the former Blue Room as a place in Lucas Oil Stadium where patrons 21 years and older can go to see games in progress on TVs and view live odds while they place bets from their phones.
The deal solves one of the looming financial questions facing Roger Penske in his second year as owner of the series.
The collaboration with Undefeated, a popular L.A.-based designer in sneaker and streetwear culture, aims for a younger, hotter demographic.
The agreement provides for a sleeve logo on the Indy Eleven’s 2021 jerseys, along with sponsorship of the 30-minute postgame TV show following every home game broadcast.
Teachers Credit Union has signed on as the naming-rights partner for the newly renovated concert venue at White River State Park, but those involved in the deal aren’t sharing details about the contract.
EA Sports announced Tuesday that it is bringing back its college football video game series, a beloved franchise that was discontinued in 2013 after EA and the Indianapolis-based NCAA were taken to court over the unpaid use of player likenesses.
Driver James Hinchcliffe on Tuesday announced a 10-race partnership with Genesys that gets him back into a full-time ride. Sponsorship of the No. 29 Honda for the remaining seven races on the IndyCar schedule will be announced at a later date.
The NFL and its franchises are discussing a plan by which rows of seating closest to the field in stadiums this season could be covered and used to display the logos of sponsors and messaging for league and team initiatives.
Fernando Alonso will again attempt to complete motorsports’ Triple Crown with a return to the Indianapolis 500 in May with McLaren and a sponsorship from Ruoff Mortgage.
Las Vegas-based Allegiant will become the “official airline” of the team as part of a multi-year deal.
