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NTT lengthens sponsorship, expands tech partnership with IndyCar

May 22, 2026

The multiyear extension includes the deployment of new AI-powered app features for fans and advanced tech services for the series and Indianapolis Motor Speedway officials.

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Noblesville arena to carry Riverview Health’s name in sponsorship deal

March 26, 2026

Elissa Maudlin

The naming-rights deal was unveiled by Riverview Health, Parkview Health of Fort Wayne and city officials at a press conference Thursday.

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Coca-Cola replacing Pepsi as official soft drink sponsor at Indianapolis Motor Speedway

January 21, 2026 | IBJ Staff

Under the new deal, Coca-Cola Consolidated will serve as the official partner of the Indy 500 Red Carpet and will participate in multiple community activations, including Indy 500 Porch Parties and Bike to the 500.

IMS, Gainbridge ink sponsorship extension for Indy 500

November 6, 2025 |

Mickey Shuey

Gainbridge has been the presenting sponsor of the Indianapolis 500 since its 103rd running in 2019.

Sponsor logos could appear on college uniforms under NCAA proposal

October 9, 2025 | Associated Press

An NCAA committee has proposed a change to rules barring commercial logos on uniforms in a move that would clear the way for sponsor patches to appear on jerseys next year.

Cadillac F1 team announces multiyear partnership with Jim Beam

September 17, 2025 | Associated Press

The deal follows a June announcement in which Tommy Hilfiger, an American fashion brand, was named the official apparel partner for the Fishers-based team that will debut on the Formula 1 grid in 2026.

Caitlin Clark becomes Nike signature athlete, with logo collection set to debut

August 26, 2025 | Associated Press

Meanwhile, Clark has been ruled out of Tuesday’s key late-season matchup between the Indiana Fever and Seattle Storm in Indianapolis.

Lucas Oil founder Forrest Lucas dies at 83

August 23, 2025 | IBJ Staff

Lucas, who was born in southern Indiana, built Lucas Oil Products into a household name by signing a sponsorship to put the company’s name on the home of the Indianapolis Colts for 20 years beginning in 2006.

IU Athletics inks $50M naming-rights deal with Carmel-based bank for Memorial Stadium

August 21, 2025 | IBJ Staff

The sponsorship deal will put the bank’s name on Memorial Stadium’s playing field for the next two decades, IU and bank officials announced Thursday.

Fever to wear ‘Stranger Things’-themed jerseys ahead of Netflix show’s final season

July 23, 2025 |

Mickey Shuey

Ahead of the November debut of the fifth and final season of “Stranger Things,” the team will don black jerseys inspired by the hit Netflix show for seven games.

Indiana Pacers announce Lucas Oil as new jersey patch sponsor

July 9, 2025 | Marisa Reinhard

The automotive company succeeds Fishers-based startup Spokenote as the sponsor featured in the front left shoulder patch.

Motorsports teams fear ‘catastrophic’ impact of disclosing financial records during court fight

June 25, 2025 | Associated Press

Attorneys for 12 of NASCAR’s 15 race teams argued in federal court Tuesday that disclosing their financial records would ruin the competitive balance and warned that making such details public would put them all in danger.

Conner Prairie announces long-term partnership with Corteva

May 14, 2025 | Daniel Bradley

Corteva will be the presenting partner of the Food, Farm and Energy Experience, which will be part of an expansion at the museum.

Cadillac F1 to be managed by TWG Motorsports, with Towriss named CEO of racing portfolio

February 25, 2025 | Associated Press

The group that owns Cadillac Formula 1 officially launched TWG Motorsports on Tuesday in Indianapolis as the division responsible for its rapidly growing motorsports portfolio.

Noblesville rebrands event center and arena prior to opening

February 3, 2025 | Daniel Bradley

The 4,200-seat arena will be the home court for the NBA developmental league affiliate of the Indiana Pacers, now known as the Indiana Mad Ants.

Corteva inks naming-rights deal for Fairgrounds Coliseum

November 13, 2024 |

Mickey Shuey and Michelle Kaufman, Inside INdiana Business

The $4 million deal replaces a 10-year agreement between the Indiana State Fairgrounds and Indiana Farmers Insurance.

Carmel-based CNO extends title sponsorship of Indianapolis Monumental Marathon

June 18, 2024 |

Susan Orr

CNO Financial first signed on as title sponsor of the Indianapolis Monumental Marathon in 2016.

Indiana Fever lands Eli Lilly as jersey patch sponsor

May 1, 2024 | IBJ Staff

Lilly and the Fever said they would also use the partnership “to close gaps on health outcomes in Indianapolis and across the state” by raising awareness of health issues.

Top women’s college players like Clark expect NIL deals to stay with them in pros

March 27, 2024 | Associated Press

Women’s basketball is one of the hottest tickets in college sports, a popularity driven in part by players like Caitlin Clark of the University of Iowa and Angel Reese of Louisiana State University. Their name, image and likeness, or NIL, valuations are some of the highest in the nation.

Gainbridge signs college star Caitlin Clark to sponsorship deal

March 5, 2024 | IBJ Staff and Associated Press

Gainbridge—which holds the naming rights for Gainbridge Fieldhouse, home to the Indiana Fever and the Indiana Pacers—said Clark will serve as brand ambassador for the company.

Tiger Woods, Nike end partnership after more than 27 years

January 8, 2024 | Associated Press

The move raises questions about the future of both Woods and Nike in pro golf.

Pacers sign uniform patch sponsorship deal with Fishers-based Spokenote

January 3, 2024 |

Susan Orr

At Wednesday’s home game against the Milwaukee Bucks, the Pacers will debut their new Spokenote patches, which feature a black-and-white QR code. No other major sports team has ever had a QR code on its jersey until now, the Pacers said.

JUNE 12-18, 2026

Digital Edition

Orr Fellowship sees success in Evansville expansion

Susan Orr

Grand Park Sports Campus adds NFL flag football youth event

Mickey Shuey

Q&A: CEO leads OrthoIndy through period of growth

Daniel Bradley

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