Indianapolis-based “The Pat McAfee Show” and online gambling giant FanDuel have agreed to terms on a massive new four-year sponsorship deal, according to media reports.
Fieldhouse deal should boost Indy-based Gainbridge’s profile
Experts say the deal could be a boon if the annuity and life insurance firm manages to leverage the exposure in a manner that pushes the bounds of a traditional naming-rights deal.Read More
Senators chide NCAA for not solving athlete-pay issue, as fast federal help looks unlikely
Warning of a looming threat to amateur sports, college athletics leaders urged Congress on Wednesday to take bipartisan action as states prepare to allow athletes to earn money from their names and personal brands.Read More
Indy Eleven reaches sports betting deal with BetRivers
The agreement provides for a sleeve logo on the Indy Eleven’s 2021 jerseys, along with sponsorship of the 30-minute postgame TV show following every home game broadcast.Read More
Pacers don’t expect new naming-rights deal for fieldhouse until 2020
Pacers Sports & Entertainment hopes to pin down a new multimillion-dollar sponsorship deal before the first phase of a $360 million renovation to the venue begins next summer.Read More
The 18,000-seat venue downtown is now called Gainbridge Fieldhouse, thanks to a multiyear sponsorship deal between Pacers Sports & Entertainment and Indianapolis-based insurance holding firm Group One Thousand One LLC, the parent of Gainbridge Insurance Agency LLC.
Indianapolis-based Arrow McLaren SP, the tiny IndyCar team Sam Schmidt formed 20 years ago, moved another step toward becoming an elite organization with a sponsorship extension through 2028 by Arrow Electronics.
As part of the deal, the West Club at the stadium will be renamed the WynnBet Club—a 21-and-up sports bar on the club level.
The Caesars Sportsbook Lounge replaces the former Blue Room as a place in Lucas Oil Stadium where patrons 21 years and older can go to see games in progress on TVs and view live odds while they place bets from their phones.
The deal solves one of the looming financial questions facing Roger Penske in his second year as owner of the series.
The collaboration with Undefeated, a popular L.A.-based designer in sneaker and streetwear culture, aims for a younger, hotter demographic.
Teachers Credit Union has signed on as the naming-rights partner for the newly renovated concert venue at White River State Park, but those involved in the deal aren’t sharing details about the contract.
EA Sports announced Tuesday that it is bringing back its college football video game series, a beloved franchise that was discontinued in 2013 after EA and the Indianapolis-based NCAA were taken to court over the unpaid use of player likenesses.
Driver James Hinchcliffe on Tuesday announced a 10-race partnership with Genesys that gets him back into a full-time ride. Sponsorship of the No. 29 Honda for the remaining seven races on the IndyCar schedule will be announced at a later date.
The NFL and its franchises are discussing a plan by which rows of seating closest to the field in stadiums this season could be covered and used to display the logos of sponsors and messaging for league and team initiatives.
Fernando Alonso will again attempt to complete motorsports’ Triple Crown with a return to the Indianapolis 500 in May with McLaren and a sponsorship from Ruoff Mortgage.
Las Vegas-based Allegiant will become the “official airline” of the team as part of a multi-year deal.
Popular auto racer James Hinchcliffe, who was abruptly ousted from his IndyCar team in October, has secured a corporate sponsorship that will allow him to drive in two races in May, including the Indy 500.
This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that already does business in Formula One with McLaren and with the English soccer club Millwall.
The Indianapolis Motor Speedway announced Tuesday that it has struck a multi-year naming rights deal for the Grand Prix of Indianapolis.
The Center for the Performing Art in Carmel encompasses the Palladium, The Tarkington and The Studio Theater, all in the city’s central core.
The college sports pay-for-play discussion has gained momentum since California Gov. Gavin Newsom signed a law that goes into effect in 2023, defying the wishes of the Indianapolis-based NCAA.
The 4,500-square-foot club, to be constructed between the 2019 and 2020 seasons as part of $8.3 million in Victory Field improvements, will be sponsored by Indianapolis-based Elements Financial Federal Credit Union.
The partnership between the Colts and Kerauno LLC, a communications software-as-a-service company, will allow the team to utilize the firm’s products as part of a larger marketing strategy.