IMS, Gainbridge ink sponsorship extension for Indy 500
Gainbridge has been the presenting sponsor of the Indianapolis 500 since its 103rd running in 2019.
Naming rights/sponsorships
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Fever to wear ‘Stranger Things’-themed jerseys ahead of Netflix show’s final season
Ahead of the November debut of the fifth and final season of “Stranger Things,” the team will don black jerseys inspired by the hit Netflix show for seven games.
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Conner Prairie announces long-term partnership with Corteva
Corteva will be the presenting partner of the Food, Farm and Energy Experience, which will be part of an expansion at the museum.
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Corteva inks naming-rights deal for Fairgrounds Coliseum
The $4 million deal replaces a 10-year agreement between the Indiana State Fairgrounds and Indiana Farmers Insurance.
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Indiana Fever lands Eli Lilly as jersey patch sponsor
Lilly and the Fever said they would also use the partnership “to close gaps on health outcomes in Indianapolis and across the state” by raising awareness of health issues.
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Articles
Sponsor logos could appear on college uniforms under NCAA proposal
An NCAA committee has proposed a change to rules barring commercial logos on uniforms in a move that would clear the way for sponsor patches to appear on jerseys next year.
Cadillac F1 team announces multiyear partnership with Jim Beam
The deal follows a June announcement in which Tommy Hilfiger, an American fashion brand, was named the official apparel partner for the Fishers-based team that will debut on the Formula 1 grid in 2026.
Caitlin Clark becomes Nike signature athlete, with logo collection set to debut
Meanwhile, Clark has been ruled out of Tuesday’s key late-season matchup between the Indiana Fever and Seattle Storm in Indianapolis.
Lucas Oil founder Forrest Lucas dies at 83
Lucas, who was born in southern Indiana, built Lucas Oil Products into a household name by signing a sponsorship to put the company’s name on the home of the Indianapolis Colts for 20 years beginning in 2006.
IU Athletics inks $50M naming-rights deal with Carmel-based bank for Memorial Stadium
The sponsorship deal will put the bank’s name on Memorial Stadium’s playing field for the next two decades, IU and bank officials announced Thursday.
Indiana Pacers announce Lucas Oil as new jersey patch sponsor
The automotive company succeeds Fishers-based startup Spokenote as the sponsor featured in the front left shoulder patch.
Motorsports teams fear ‘catastrophic’ impact of disclosing financial records during court fight
Attorneys for 12 of NASCAR’s 15 race teams argued in federal court Tuesday that disclosing their financial records would ruin the competitive balance and warned that making such details public would put them all in danger.
Cadillac F1 to be managed by TWG Motorsports, with Towriss named CEO of racing portfolio
The group that owns Cadillac Formula 1 officially launched TWG Motorsports on Tuesday in Indianapolis as the division responsible for its rapidly growing motorsports portfolio.
Noblesville rebrands event center and arena prior to opening
The 4,200-seat arena will be the home court for the NBA developmental league affiliate of the Indiana Pacers, now known as the Indiana Mad Ants.
Carmel-based CNO extends title sponsorship of Indianapolis Monumental Marathon
CNO Financial first signed on as title sponsor of the Indianapolis Monumental Marathon in 2016.
Top women’s college players like Clark expect NIL deals to stay with them in pros
Women’s basketball is one of the hottest tickets in college sports, a popularity driven in part by players like Caitlin Clark of the University of Iowa and Angel Reese of Louisiana State University. Their name, image and likeness, or NIL, valuations are some of the highest in the nation.
Gainbridge signs college star Caitlin Clark to sponsorship deal
Gainbridge—which holds the naming rights for Gainbridge Fieldhouse, home to the Indiana Fever and the Indiana Pacers—said Clark will serve as brand ambassador for the company.
Tiger Woods, Nike end partnership after more than 27 years
The move raises questions about the future of both Woods and Nike in pro golf.
Pacers sign uniform patch sponsorship deal with Fishers-based Spokenote
At Wednesday’s home game against the Milwaukee Bucks, the Pacers will debut their new Spokenote patches, which feature a black-and-white QR code. No other major sports team has ever had a QR code on its jersey until now, the Pacers said.
Palou partners with DHL for primary sponsorship of 2024 IndyCar ride
Palou and Chip Ganassi Racing have agreed to a multi-year partnership with logistics company DHL to sponsor the No. 10 Honda car.
IBJ Podcast: Former drag racer Morgan Lucas now in driver’s seat at Lucas Oil Products
In this week’s edition of the IBJ Podcast, Lucas recounts what it was like growing up with hard-charging entrepreneurs as parents, the value of sponsoring Lucas Oil Stadium, and the decision to relocate the firm’s HQ from California to Indianapolis.
Indiana State Fair reveals ‘Art & Nature of Fun’ as 2024 theme
Newfields, which is home to the Indianapolis Museum of Art and the Virginia B. Fairbanks Art & Nature Park, will be presenting sponsor for the 2024 Indiana State Fair.
Purdue to sponsor Stewart-Haas team car in Sunday’s Brickyard race
Purdue’s sponsorship of the vehicle, financial terms for which were not disclosed, comes on the heels of the university sponsoring another Stewart-Haas car, which competes in the Superstar Racing Experience.
IndyCar inks second extension with series title sponsor NTT
As part of the agreement, NTT and affiliate NTT Data will continue as the official technology partners of IndyCar, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard weekend.