IBJNews

WEB REVIEW: On hold? Try one of these options to get through faster

Back to TopCommentsE-mailPrint
Jim Cota

There must be someone out there who loves Muzak or there wouldn’t be a channel for it on Sirius. But if you are like the rest of us—those who, according to research done a few years ago, waste 60 million hours a year on hold—you must wonder if there could be something better to do with that time than listen to instrumental versions of Simon and Garfunkel.

As it turns out, there is.

Get Human (gethuman.com) began in 2005 as a Web-based database of customer service information and phone numbers for companies. The name was derived from the shortcuts that help you cut through the phone tree to talk to a real person. And that’s what Get Human does. Having trouble finding a person to talk to at Facebook or United Airlines or John Deere? Just type in the company and Get Human will try to find it.

Over time, Get Human grew into a company sustained by the businesses that pay to be a part of the directory. It now offers a Web version, mobile apps, and a call-back service. For the end-users, all these options are completely free.

The call-back service happens to be where a Get Human competitor has placed its bets. FastCustomer (fastcustomer.com) has an iPhone app, a browser extension, and a text option built around freeing you from the phone tree for good.

The idea is simple and the app is nearly perfect. All you have to do is find the name of the company you want to call and click the “have someone call me” button. Then, while you’re doing something else, the application calls the company, navigates the phone tree, and finally gets a person on the line. When it does, your phone rings.

While waiting for the app to get someone on the phone, you’re prompted to tell FastCustomer (by tapping little face icons) your mood. They also follow up the call by asking again. Using this information, they are able to relate the success of the experience back to the businesses with recommendations to improve their customer service.

The browser extension is also a nice touch. Once installed, it lights up when you arrive on a website that is listed in its database and has an open call center. Just click the button to get connected. Once someone picks up, the service calls you on your phone.

Or you can simply text the information to FastCustomer. Just send a text message with the name of the company you want to talk with and wait for your phone to ring. If you have a new iPhone 4S with Siri, you can create a contact for FastCustomer and let Siri do the rest. Just say, “Text [company name] to FastCustomer.”

Lucy (lucyphone.com) works in (mostly) the same way. You can use either its website or its app (it also has a version for the Android), or just text the name of the company you want to call. In the case of Lucy, the service will call you first and then connect with the company. If you get put on hold, you enter ** and hang up. Lucy calls you back when a person is on the line.

While all these apps do everything advertised and are completely free, I prefer FastCustomer. Since it’s primarily built around the call-back feature, the application is pared down to the essentials and is drop-dead simple to use. If you opt for the Web interface instead, it also offers an easy menu of phone numbers listed for each company and an instant call option.

Just think: 60 million hours wasted on hold. Imagine the productivity gains we could realize if just a marginal percentage of us switched to one of these time-saving services.

On the other hand, it seems likely those hours would simply be transferred to Facebook or Twitter. But still, that’s got to be better than listening to the pan flute version of “Stairway to Heaven.”•

__________

Cota is creative director of Rare Bird Inc., a full-service advertising agency specializing in the use of new technologies. His column appears monthly. He can be reached at jim@rarebirdinc.com.

ADVERTISEMENT

  • Awesomely thorough review!
    Thanks for the detailed review of these apps, Jim! As co-founder of FastCustomer, I'm especially excited to read your "drop-dead simple to use" description of us. We're obsessive about removing the friction from calling customer service, so simplicity of user experience is key. Thanks again!

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Many serial killer types and psychopaths work as lowly bureaucrats, just waiting to impose their wrath on a powerless person, child, or pet. Don't forget, the BTK killer was a dog catcher.

  2. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  3. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  4. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  5. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

ADVERTISEMENT