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DINING: (Piz)'Za made for the middle of the night

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Dining - A&E

If you’re in Broad Ripple and hungry for pizza, you’ve got lots of options.

You can go for the carefully crafted local favorite, Bazbeaux. You could tap into your Indiana University nostalgia and get a pie from Hot Box (Pizza Express by any other name is still Pizza Express); try newcomer Greek’s; dig into more of a restaurant pie at Union Jack; or you could make use of that coupon that was stuck in your mailbox and go to Papa John’s, Domino’s or any of the other chain places.

But what do you do if it’s the middle of the night on a Thursday and you and your entourage have the munchies? What then?

Well, for that very specific demographic group of pizza eaters, there’s now ’Za (801 Broad Ripple Ave., 602-3753), which is open until 4 a.m. Wednesday to Saturday. It’s an ambitious little place that obsessively limits its menu to pizzas and breadsticks, makes its own dough, and stresses creative toppings. I wish I could report that what I sampled justified the cost but, alas, the place had yet to be fine-tuned when I visited. Then again, it was during daylight hours, so I may have missed something.

Three choices are available by the slice, but we went with full pies.

A 10-inch Fresh from the Earth veggie ($12) on a wheat crust included spinach, mushrooms, tomatoes, red onions, artichoke hearts, peppers and white sauce, but was dominated by whole heads of broccoli, turning the already small slices into awkward canapés. A 10-inch Thai Pizza ($12) lacked distinct spices and clear personality. Even the breadsticks ($5 for five with 75 cents for an extra sauce) were uninspiring. A 14-inch Create Your Own ($9 plus $1.50 per toppings) was edible, but offered nothing that would make me return here over the other choices.

Unless, of course, I find myself stumbling out of Rock Lobster and everything else is closed.

———

Second in our month-long exploration of new restaurants in the city’s cultural districts.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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