Production firm turns out TV shows without leaving state

Back to TopCommentsE-mailPrintBookmark and Share
Profile - Small Biz

TERRE HAUTE—From up in the press box, Crossroads Raceway owner Randy Peters looks down at the cars lined up at the gate. The line stretches all the way back to U.S. 41: trailers, diesel trucks, roadsters.

“I think it’s going to be a pretty good day,” Peters says with a hopeful gleam in his eye as he heads for the stairs.

Nearby, Shane Carr rushes over to his video camera. “Could I get you to say that one more time? That was perfect.” Peters steps back into the room and tries to re-create the moment.

Carr films Peters—same words, same posture, but something is missing this time. It’s rehearsed, unnatural. It’s reality television.

MMY Brad Hauter, center, owner of MMY Productions, interviews driver Mike Pfaff, right, of Grassroots Drag Racing, while cameraman Tom Johnson gets it on tape for the TV series “Life at the Crossroads.” (IBJ Photo/ Perry Reichanadter)

Carr is part of a film crew that is shooting the pilot episode of a reality TV series set at Crossroads Raceway in Terre Haute, aptly named “Life at the Crossroads.” Peters is one of the show’s stars.

Driving the project is Indiana-based MMY Productions, an independent production company that specializes in reality TV.

“Junk’d,” one of its most successful syndicated shows, follows

MMY President Brad Hauter, 45, and colleague Bret Skipper, 52, as they “junk” the lawn and garden of an unsuspecting homeowner, then attempt to improve it. While MMY films the makeover show across the country, post-production work takes place at Skipper’s home in Westfield.

“Life at the Crossroads” is intended to be a more narrative-driven program, featuring the track owners and drag racers who compete there each week. Hauter and Skipper became familiar with the sport by producing several episodes of Speed Network’s “Pinks All Out” vehicle competition, but Hauter says the new show is different.

“One thing we don’t get with ‘Pinks’ are all these compelling stories,” he says in between interviewing drivers with his production crew. Hauter points to a young drag racer pouring oil into his car’s engine. “Here’s a student from Rose-Hulman, over there is a guy who’s been racing for 13 years, [there’s] another guy who just lost his son, another who won’t be able to continue racing unless he wins today.”

Production on an additional 12 episodes of “Life at the Crossroads” will resume early next year, once drag racing season resumes. In the meantime, Hauter and his crew will work on editing the episode shot last month so they can shop it around to various stations.

MMY Productions formed in 2003 on the heels of “Yard Man’s Mow Across America,” in which Hauter covered 5,600 miles on a Yard Man riding lawn mower to create awareness for not-for-profit Keep America Beautiful. Hauter got the gig after beating out hundreds of applicants to be the agency’s spokesperson.

Lorne Michaels’ Broadway Video production company took notice of Hauter and contacted him about producing a home-improvement reality show. Hauter said they were in discussions for six months, but ultimately he refused the offer because it required him to move his family from Greencastle to New York.

“If I move to New York and the show fails, I’m an out-of-work soccer coach,” said Hauter, a former professional soccer player who at the time was coaching both men’s and women’s soccer teams at Rose-Hulman Institute of Technology. He now coaches soccer at DePauw University.

MMY factboxInstead of uprooting his family—or closing the door on the career shift—he decided to make the same type of show in Indiana. Hauter began by calling sponsors of Mow Across America, pitching the “Junk’d” idea and seeking support. Their response was optimistic, but they wanted to know if Hauter could produce the show himself.

Immediately, he was faced with two challenges: First, he had only a novice’s background in landscaping; second, aside from acting in a few plays while a student at DePauw, he knew nothing about production.

To bring credibility to his proposed makeover show, Hauter brought on board Skipper, a former landscaping business owner whom he had worked for during summer breaks from Park Tudor School and DePauw. He also made some calls to local production companies, looking for experienced employees.

“The level of talent in Indy is surprising; there are guys out here who have worked in L.A., worked on feature films, and just decided that the quality of life they wanted was more Midwestern,” said Hauter, who now relies on free-lancers instead of a full-time staff.

Steve Katzenberger, president of Indianapolis-based Creative Street Media Group, agrees that it can be difficult for a Midwestern production company to gain credibility.

“It’s a tough industry,” said Katzenberger, whose company won an Emmy in 2007 for a documentary on Vietnam War nurses. “You are judged quickly. It all depends on your ability to keep an audience’s attention for half an hour.”

Hauter quickly found that not only could he produce TV shows in Indiana, but he also could produce them cheaply. Since the Indiana Film Commission successfully persuaded lawmakers to create incentives for the entertainment industry in 2005, production companies like MMY are eligible to receive up to a 15-percent tax credit on production expenses.

“The tax incentive has allowed production companies to [improve] their bottom line, and has led to more and more projects being filmed in the state,” said Film Indiana Director Erin Newell.

Newell says many states are losing their incentives due to budget cuts during the turbulent economic struggles, but she doesn’t believe Indiana will be among them.

As Hauter started putting the project together, so-called industry experts suggested he put all his resources into producing a single pilot episode, which he could shop to networks. For Hauter, that didn’t make a lot of sense.

“You shoot one episode, hope it’s the best episode we can produce, hope it arrives at the director of programming’s desk when he’s in the right mood,” he said.

Instead, Hauter and Skipper shot the whole first season, a decision that put them $500,000 in the red. However, the investment soon paid off.

“Junk’d” picked up three dozen affiliates after a trade show in Las Vegas, and within six months the syndicated show was on 100 stations. A large part of its initial success was the fact that MMY had a full season to sell, instead of a single episode.

“We exploded from that,” Hauter said. “Station managers realized they could fill a half-hour time slot for the entire year, instead of, ‘If we like this pilot, it will be ready in a year’.”

MMY Cameraman Nate Savidge, right, films some of the Grassroots Drag Racing crew putting together the Christmas tree light that will start the day’s races. (IBJ Photo/ Perry Reichanadter)

In addition to “Junk’d,” MMY also produces a show about environmentally focused remodeling called “The Greenhouse Project.”

The company gets most of its revenue from corporate sponsors who pay for their products to be used on the shows, a strategy that allows the company to give the shows to U.S. stations at no cost.

But Hauter learned the hard way that there is a fine line between subtle product integration and having the show turned into a glorified infomercial. He had to reshoot an entire episode of “The Greenhouse Project” after the sponsor complained the product placement was too obvious.

Affiliate stations sell advertising that runs during the shows, and that revenue is shared with MMY. The company brought in about $1 million last year, Hauter said.

Today, MMY Productions has about 350 affiliates around the globe, recently selling international rights to a station in Germany. The affiliates that carry MMY’s shows are about as diverse as it gets, from WFYI public television in Indianapolis to Angel 2, a Christian satellite network.

The television business is risky, but Hauter said there are some major upsides to syndication. For one, MMY retains total control of its productions. And it is virtually impossible for any one show to get canceled. Hauter says it’s a bad week if 10 percent of MMY’s affiliates drop a show, but even losing 35 stations isn’t going to kill a program—or the company—given the sheer number of affiliates.

The uncertainty of trying to survive year-to-year is something Hauter is more than familiar with. He played 10 seasons of professional soccer in various indoor soccer leagues, all on one-year contracts. Each year, the team’s general manager would offer him a contract with the intention of replacing him with someone better the next season. He brings the same tenacity to MMY.

“I didn’t have natural ability,” Hauter said. “Every year I’d have to outwork everyone else.”•


Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

  2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

  3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

  4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

  5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com