Commerce leader Roob leaving IEDC for private sector

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Indiana Secretary of Commerce Mitch Roob is stepping down from his government job to lead an Indianapolis-based health care technology firm, Gov. Mitch Daniels announced Thursday afternoon.

Roob is joining WoundVision LLC as its president and CEO. Founded in 2006, the company has developed an infrared scanner to detect the formation of bedsores, one of the biggest hospital-acquired afflictions.

Roob was the secretary of the Family and Social Services Administration from 2005 through 2008 and joined the Indiana Economic Development Corp. in January 2009.

“I can’t say enough about the patriotism of this enormously talented man who has given seven years of what would have been his prime earnings years to building a better Indiana,” Daniels said in a written statement.

Roob helped finalize 505 business projects that are expected to bring more than 55,000 new jobs and more than $8.1 billion in investment to Indiana over the next several years, Daniels said.

Daniel J. Hasler, who retired from Eli Lilly and Co. in 2010 after a lengthy career, has been appointed to replace Roob effective Sept. 16.

Hasler has been working on behalf of IEDC since February to court life sciences firms to the state following his 31-year career at Lilly.

He served in a number of leadership positions at Lilly, most recently as vice president for global marketing, and was responsible for the commercial strategy and market performance of the company's pharmaceutical portfolio. He also was the chief marketing officer for Eli Lilly USA.



  • But Jerry
    I remember Roob' increase being an issue when he agreed to stay on a few more years for Mitch. Considering what he will be making, that was not a lot of money. It is difficult to judge his impact for the state during a period of economic turmoil. It will be easier to judge him in his current position with WoundVision. Time will tell.
  • Roob's Salary
    CK, Roob was one of the highest paid employees in state government. He was paid far, far more than he was worth. His only value to the private sector is his contracts in government. It is certainly not his abilities which proved few and far between.

    Roob's ability to land high level jobs in government with little apparent competency was always a mystery.
  • Tough Crowd
    This is why good people don't serve in public positions - the pay is not as good and most of the time you will be criticized by the pundits. It seems to me 505 projects are a lot of work. The jobs never seems to turn out as high as promised but at least the department is fighting to help Indiana keep and get new jobs. Can't say that about all of the money spent.
  • Smile
    Patti, Please don't insult boobs;)
  • Roob
    "Roob the Boob" was how he was referred to by many while at FSSA. I don't care how "patriotic" he is. He did absolutely nothing of value as far as I'm concerned.
    • FSSA failed welfare privatization
      Is Roob About To Award $1 Billion Contract To Ex-Employer?


      State sued IBM in May to take back the $437 million it paid the company and IBM countersued, saying the state still owes the company about $100 million.

    • Where Are The Jobs?
      WTHR 13 Investigates "Reality check: Where are the jobs?" revealed empty cornfields and abandoned factories where the Indiana Economic Development Corporation claimed there were thousands of new jobs. Despite elaborate ribbon cutting ceremonies and hundreds of press releases from the state touting new jobs for Hoosiers, WTHR's investigation showed Indiana's job numbers did not add up and tens of thousands of promised jobs never materialized.


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