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Salvation Army fundraising falls short; service cuts likely

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The bell ringers and their red kettles have disappeared for another year, but Salvation Army of Indiana still is nearly $500,000 short of its holiday fundraising goal—putting programs in jeopardy.

Set to end Jan. 31, the annual Tree of Lights campaign generates about a third of the revenue needed to support central Indiana programs—including drug and alcohol rehabilitation, shelters for women and children, and neighborhood community centers.

As of Jan. 4, the organization was $468,925 shy of its $2.93 million goal. And the Salvation Army doesn’t have much wiggle room.

The organization missed its revenue budget by almost $300,000 in the last fiscal year—largely because Tree of Lights missed its goal by $186,000—and used cash reserves to avoid program cuts given an increase in demand for services.

“That was our rainy-day fund, and it rained like crazy last year,” Development Director Jeff Stanger told IBJ in November. “We just don’t have that option this year.”

Officials aren’t sure yet what programs would be affected by a fundraising shortfall, and they’re still hoping to close the gap. Mail and online donations are being accepted through the end of the month.

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  • Stop
    The Red kettles are a 6 week church fundraising campaign that the Salvation Army invented to fund the advancement and livelihood of Salvationism. They are a cult! Do the research! Their â??officersâ?? all expenses paid lifestyles, including tax grants; given to them from the SA; thus allowing them to live in multi-million dollar homes, while deceiving the public too believe they live on minimal salaries. When really the cash salaries they receive, is simply spending money. All paid for with the red kettle money.
    The Salvation Army is very top heavy! Health insurance alone probably takes up 50% of that red kettle money... look at how old most of them are. You do the math....
  • A couple of thoughts
    How about you take a look at those big salaries being paid to executives at a so-called "not for profit" enterprise? Also, I can tell you that the anti-gay position that Salvation Army takes for those seeking their services has turned many (including me) away from supporting. Open your doors, hearts and look at those salaries, rather than cut services for those in need.

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  1. Hiking blocks to an office after fighting traffic is not logical. Having office buildings around the loop, 465 and in cities in surrounding counties is logical. In other words, counties around Indianapolis need office buildings like Keystone, Meridian, Michigan Road/College Park and then no need to go downtown. Financial, legal, professional businesses don't need the downtown when Carmel, Fishers, North Indy are building their own central office buildings close to the professionals. The more Hamilton, Boone county attract professionals, the less downtown is relevant. Highrises have no meaning if they don't have adequate parking for professionals and clients. Great for show, but not exactly downtown Chicago, no lakefront, no river to speak of, and no view from highrises of lake Michigan and the magnificent mile. Indianapolis has no view.

  2. "The car count, THE SERIES, THE RACING, THE RATINGS, THE ATTENDANCE< AND THE MANAGEMENT, EVERY season is sub-par." ______________ You're welcome!

  3. that it actually looked a lot like Sato v Franchitti @Houston. And judging from Dario's marble mouthed presentation providing "color", I'd say that he still suffers from his Dallara inflicted head injury._______Considering that the Formula E cars weren't going that quickly at that exact moment, that was impressive air time. But I guess we shouldn't be surprised, as Dallara is the only car builder that needs an FAA certification for their cars. But flying Dallaras aren't new. Just ask Dan Wheldon.

  4. Does anyone know how and where I can get involved and included?

  5. While the data supporting the success of educating our preschoolers is significant, the method of reaching this age group should be multi-faceted. Getting business involved in support of early childhood education is needed. But the ways for businesses to be involved are not just giving money to programs and services. Corporations and businesses educating their own workforce in the importance of sending a child to kindergarten prepared to learn is an alternative way that needs to be addressed. Helping parents prepare their children for school and be involved is a proven method for success. However, many parents are not sure how to help their children. The public is often led to think that preschool education happens only in schools, daycare, or learning centers but parents and other family members along with pediatricians, librarians, museums, etc. are valuable resources in educating our youngsters. When parents are informed through work lunch hour workshops in educating a young child, website exposure to exceptional teaching ideas that illustrate how to encourage learning for fun, media input, and directed community focus on early childhood that is when a difference will be seen. As a society we all need to look outside the normal paths of educating and reaching preschoolers. It is when methods of involving the most important adult in a child's life - a parent, that real success in educating our future workers will occur. The website www.ifnotyouwho.org is free and illustrates activities that are research-based, easy to follow and fun! Businesses should be encouraging their workers to tackle this issue and this website makes it easy for parents to be involved. The focus of preschool education should be to inspire all the adults in a preschooler's life to be aware of what they can do to prepare a child for their future life. Fortunately we now know best practices to prepare a child for a successful start to school. Is the business community ready to be involved in educating preschoolers when it becomes more than a donation but a challenge to their own workers?

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