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Salvation Army fundraising falls short; service cuts likely

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The bell ringers and their red kettles have disappeared for another year, but Salvation Army of Indiana still is nearly $500,000 short of its holiday fundraising goal—putting programs in jeopardy.

Set to end Jan. 31, the annual Tree of Lights campaign generates about a third of the revenue needed to support central Indiana programs—including drug and alcohol rehabilitation, shelters for women and children, and neighborhood community centers.

As of Jan. 4, the organization was $468,925 shy of its $2.93 million goal. And the Salvation Army doesn’t have much wiggle room.

The organization missed its revenue budget by almost $300,000 in the last fiscal year—largely because Tree of Lights missed its goal by $186,000—and used cash reserves to avoid program cuts given an increase in demand for services.

“That was our rainy-day fund, and it rained like crazy last year,” Development Director Jeff Stanger told IBJ in November. “We just don’t have that option this year.”

Officials aren’t sure yet what programs would be affected by a fundraising shortfall, and they’re still hoping to close the gap. Mail and online donations are being accepted through the end of the month.

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  • Stop
    The Red kettles are a 6 week church fundraising campaign that the Salvation Army invented to fund the advancement and livelihood of Salvationism. They are a cult! Do the research! Their â??officersâ?? all expenses paid lifestyles, including tax grants; given to them from the SA; thus allowing them to live in multi-million dollar homes, while deceiving the public too believe they live on minimal salaries. When really the cash salaries they receive, is simply spending money. All paid for with the red kettle money.
    The Salvation Army is very top heavy! Health insurance alone probably takes up 50% of that red kettle money... look at how old most of them are. You do the math....
  • A couple of thoughts
    How about you take a look at those big salaries being paid to executives at a so-called "not for profit" enterprise? Also, I can tell you that the anti-gay position that Salvation Army takes for those seeking their services has turned many (including me) away from supporting. Open your doors, hearts and look at those salaries, rather than cut services for those in need.

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