Unmet needs are cascading as the pandemic brings them to the surface, says Major Marc Johnson, commander of The Salvation Army’s Indiana division.
Pandemic exacerbates Salvation Army’s red kettle fundraising woes
This year could be tougher than ever, as already-existing hurdles, such as a decrease in foot traffic and steady decline in how many people carry cash, are exacerbated by COVID-19.Read More
The money is meant to help The Salvation Army respond to the COVID-19 pandemic, but also to help pay for its overall operations into the future.
As of Wednesday, the Salvation Army’s Indiana Division had reached just 51 percent of its $3.2 million goal for its annual Tree of Lights campaign.
The bell ringers and their red kettles have disappeared for another year, but Salvation Army of Indiana still is nearly $500,000 short of its holiday fundraising goal—putting programs in jeopardy.
The recovering, yet-still-weak economy puts charity retailer Goodwill in a sweet position. Consumer spending is up, so more old stuff makes its way to thrift stores. At the same time, high unemployment means the bargain hunters are still out in force.
In Indiana, the Salvation Army owns 34 residences, including 10 in Indianapolis with a combined value of $1.6 million.
Thrifty Threads store manager Tim Waldrip can hardly keep up when he puts stylish used clothes on the thrift store’s mannequins.
Customers snag them so quickly he has to change the outfits three to four times a day. Regardless of what its mannequins are
wearing, the not-forprofit shop on West 86th Street is flourishing. Sales in 2006 reached $336,000-a 24-percent increase from
the previous year. Now the Julian Center, the Indianapolis shelter for abused women that runs Thrifty Threads, is…