Retail shop owner launches fashion magazine: High-end audience drawing myriad advertisers; model could be used to launch other publications nationwide
Mark Koplow doesn’t wait for his customers to come to him. And instead of relying solely on mainstream media channels to carry his company’s message, he has created his own. Koplow, who owns Raleigh Limited, a high-end men’s clothing store at Keystone at the Crossing, two years ago began publishing a targeted, free magazine aimed at the same clientele his store serves. Raleigh Limited Magazine is published twice a year and mailed to 15,000 homes and businesses on the store’s…