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Social media campaign publicizes lifeline law

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Students at 13 Indiana college campuses will receive social media messages about the state law that allows minors who have been drinking to report a medical emergency or a crime without getting in trouble.

Students accessing the Internet through their college or university will receive information about the "lifeline" law on Facebook, YouTube and Pandora, state Sen. Jim Merritt, R-Indianapolis and the author of the law, said Monday.

The messaging will occur through triangulation among cell towers, creating digital domes over campuses, Merritt said.

"Every 44 hours, a college-age person dies from alcohol poisoning," Merritt said. "Every year, there will be a 17- or 18-year-old silly freshman who binge drinks who doesn't know the lifeline law and could pay the ultimate price," Merritt said.

The $40,000 campaign also includes a series of statewide radio ads featuring testimonials from parents who lost a child through underage drinking.

"I'm Dawn Finbloom and my son Brett died from drinking too much too fast. Everyone at the party was underage and afraid to call for help," the Carmel woman's message begins.

"We can't lose any more young lives," Finbloom said at a news conference with Merritt.

The affected campuses are Indiana University, Purdue, Notre Dame, Ball State, Indiana State, IUPUI, Southern Indiana, Evansville, DePauw, Wabash, Butler, Trine and Indiana Wesleyan.

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  1. why oh why does this state continue to elect these people....do you wonder how much was graft out of the 3.8 billion?

  2. i too think this is a great idea. I think the vision and need is there as well. But also agree with Wendy that there may be better location in our city to fulfill this vision and help grow the sports of hockey and figure skating in Indy. Also to help further develop other parts of the city that seem often forgotten. Any of the other 6 townships out side of the three northernmost could benefit greatly from a facility and a vision like this. For a vision that sounds philanthropic, the location is appears more about the money. Would really like to see it elsewhere, but still wish the development the best of luck, as we can always use more ice in the city. As for the Ice growth when they return, if schedules can be coordinated with the Fuel, what could be better than to have high level hockey available to go see every weekend of the season? Good luck with the development and the return of the Ice.

  3. How many parking spaces do they have at Ironworks? Will residents have reserved spaces or will they have to troll for a space among the people that are there at Ruth Chris & Sangiovese?

  4. You do not get speeding ticket first time you speed and this is not first time Mr.Page has speed. One act should not define a man and this one act won't. He got off with a slap on the wrist. I agree with judge no person was injured by his actions. The state was robbed of money by paying too much rent for a building and that money could have been used for social services. The Page family maybe "generous" with their money but for most part all of it is dirty money that he obtained for sources that are not on the upright. Page is the kind of lawyer that gives lawyers a bad name. He paid off this judge like he has many other tine and walked away. Does he still have his license. I believe so. Hire him to get you confiscated drug money back. He will. It will cost you.

  5. I remain amazed at the level of expertise of the average Internet Television Executive. Obviously they have all the answers and know the business inside and out.

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