IBJNews

Social media to play big role in Super Bowl

Back to TopCommentsE-mailPrintBookmark and Share

Local Super Bowl organizers are doing everything they can to make sure visitors to Indianapolis have the information they need at their fingertips—literally.

The game’s first-ever social media command center opened Monday in 2,800-square-feet of space in the Morrison Opera House building on South Meridian Street, about a block away from the heart of Super Bowl activities. There, a team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms with the goal of making Indianapolis the most interactive host city ever.

These days, ignoring conversations on social platforms would be akin to not answering the telephone in years past, said Taulbee Jackson, CEO of locally based digital marketing firm Raidious, which is hosting the command center and managing two shifts a day through game time Feb. 5.

“I don’t know that anybody’s ever gone to this level at any event, whether it’s the Super Bowl, the Oscars or the Indianapolis 500,” he said. “Our goal is to make it the most connected Super Bowl in history.”

Raidious’ staff of 16 is teaming with a group of volunteers to monitor the communications hub—and add to the conversation. All told, about 50 people will spend time in the command center, including researchers from Ball State University’s Center for Media Design, Butler University and IUPUI.

About 150,000 visitors are expected to converge on downtown for Super Bowl festivities. Volunteers will respond to fans in need of assistance by indexing keywords and phrases used by those visitors in social media conversations.

Guests searching Twitter for destinations or parking and restaurant options, for example, should receive responding tweets from the throng of volunteers tracking the digital dialogue.

“We’ve already been through a few pilot programs testing out the space,” Jackson said. “It’s been put through its paces, and we feel it’s pretty bulletproof in handling an event like the Super Bowl.”

Volunteers also will publish pieces on the various festivities, concerts and parties, and will stand by to provide information in case of a disaster.

More than 5,000 members of the media will be in Indianapolis to cover the Super Bowl, and showing them how tech savvy the city is could bolster its reputation as a solid sporting events host, said Dianna Boyce, spokeswoman for the Indianapolis Host Committee.

“With social media and where it is in our society, and its ability to reach far and wide and deep, it’s an important way to share our message,” she said. “It’s the here and now.”

Chronicling the festivities via social media undoubtedly will play a big part in this year’s Super Bowl.

Local public relations agency Borshoff also is jumping into the fray, unveiling its buzzfunnel.me site on Friday. The site will feature short video content compiled and produced by staff, in addition to twitter feeds and poll questions.

The goal is to provide a behind-the-scenes perspective for visitors to the game, said Karen Alter, a Borshoff principal.

“If we find that there’s a lot of interest and the buzz really takes off, and we think it will,” she said, “then we’ll take it to other events.”

ADVERTISEMENT

  • Great story
    And don't forget to search posts on Twitter via our hashtag, #Social46!

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. PJ - Mall operators like Simon, and most developers/ land owners, establish individual legal entities for each property to avoid having a problem location sink the ship, or simply structure the note to exclude anything but the property acting as collateral. Usually both. The big banks that lend are big boys that know the risks and aren't mad at Simon for forking over the deed and walking away.

  2. Do any of the East side residence think that Macy, JC Penny's and the other national tenants would have letft the mall if they were making money?? I have read several post about how Simon neglected the property but it sounds like the Eastsiders stopped shopping at the mall even when it was full with all of the national retailers that you want to come back to the mall. I used to work at the Dick's at Washington Square and I know for a fact it's the worst performing Dick's in the Indianapolis market. You better start shopping there before it closes also.

  3. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  4. If you only knew....

  5. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

ADVERTISEMENT