IBJNews

Social media to play big role in Super Bowl

Back to TopCommentsE-mailPrintBookmark and Share

Local Super Bowl organizers are doing everything they can to make sure visitors to Indianapolis have the information they need at their fingertips—literally.

The game’s first-ever social media command center opened Monday in 2,800-square-feet of space in the Morrison Opera House building on South Meridian Street, about a block away from the heart of Super Bowl activities. There, a team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms with the goal of making Indianapolis the most interactive host city ever.

These days, ignoring conversations on social platforms would be akin to not answering the telephone in years past, said Taulbee Jackson, CEO of locally based digital marketing firm Raidious, which is hosting the command center and managing two shifts a day through game time Feb. 5.

“I don’t know that anybody’s ever gone to this level at any event, whether it’s the Super Bowl, the Oscars or the Indianapolis 500,” he said. “Our goal is to make it the most connected Super Bowl in history.”

Raidious’ staff of 16 is teaming with a group of volunteers to monitor the communications hub—and add to the conversation. All told, about 50 people will spend time in the command center, including researchers from Ball State University’s Center for Media Design, Butler University and IUPUI.

About 150,000 visitors are expected to converge on downtown for Super Bowl festivities. Volunteers will respond to fans in need of assistance by indexing keywords and phrases used by those visitors in social media conversations.

Guests searching Twitter for destinations or parking and restaurant options, for example, should receive responding tweets from the throng of volunteers tracking the digital dialogue.

“We’ve already been through a few pilot programs testing out the space,” Jackson said. “It’s been put through its paces, and we feel it’s pretty bulletproof in handling an event like the Super Bowl.”

Volunteers also will publish pieces on the various festivities, concerts and parties, and will stand by to provide information in case of a disaster.

More than 5,000 members of the media will be in Indianapolis to cover the Super Bowl, and showing them how tech savvy the city is could bolster its reputation as a solid sporting events host, said Dianna Boyce, spokeswoman for the Indianapolis Host Committee.

“With social media and where it is in our society, and its ability to reach far and wide and deep, it’s an important way to share our message,” she said. “It’s the here and now.”

Chronicling the festivities via social media undoubtedly will play a big part in this year’s Super Bowl.

Local public relations agency Borshoff also is jumping into the fray, unveiling its buzzfunnel.me site on Friday. The site will feature short video content compiled and produced by staff, in addition to twitter feeds and poll questions.

The goal is to provide a behind-the-scenes perspective for visitors to the game, said Karen Alter, a Borshoff principal.

“If we find that there’s a lot of interest and the buzz really takes off, and we think it will,” she said, “then we’ll take it to other events.”

ADVERTISEMENT

  • Great story
    And don't forget to search posts on Twitter via our hashtag, #Social46!

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

ADVERTISEMENT