Political campaigns boost investment in social media ads
Candidates running at all levels of government have turned to cheaper and potentially more effective social media ads to reach voters.
Articles
Twitter shares plunge in bad week for social media stocks
Twitter’s drop of 18.5 percent Friday morning comes one day after Facebook lost 19 percent of its value.
Not-for-profits get creative to stand out on Giving Tuesday
The Tuesday following Thanksgiving—after Black Friday, Small Business Saturday and Cyber Monday—has become known for ushering in millions of dollars for thousands of charities.
Not-for-profits learn to tap into Twitter, rivals
A growing number of savvy charities are tapping into the viral power of social media, using popular platforms like Facebook and Twitter to connect with supporters and build awareness along with their spheres of influence.
Geofeedia taps ExactTarget alums to head new Indy office
The fast-growing social media analytics company has opened a downtown office and chosen two locals to lead its product and sales divisions.
Indiana golf executive ousted as PGA boss
Ted Bishop, president at The Legends Golf Club in Franklin, has been ousted as president of the PGA of America over a controversial tweet and Facebook post directed at golfer Ian Poulter.
Twitter sued over James Dean-linked accounts
James Dean Inc., represented by Indianapolis-based CMG Worldwide, wants Twitter to shut down an unofficial account with more than 8,000 followers.
IU professor patents tweet-analyzing software
Researchers have found that when people get more anxious, there is a good chance of the market dropping three or four days later.
Small firms using social media to tighten ties to customers
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
Social media to play big role in Super Bowl
A social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond to visitors who need assistance.
Irsay blazing a trail through Twitter
The Indianapolis Colts’ Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay’s staff.
Harrison College taps social media to help online students
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.
Irsay quickly gains Twitter following
Since joining Twitter last week, the Indianapolis Colts owner has talked about player injuries, compared his team’s season to an epic boxing match and made reference to a former drug habit.
Raidious aims to feed online marketing beast
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
Indiana State Police join social networking age
Superintendent Paul Whitesell said Thursday that the lightning-fast communication of the State Police's Facebook page
and its Twitter account give the agency one more way to "reach out to the public."
Indiana Supreme Court turns to Twitter
Court-watchers can get legal updates in 140-character bursts instead of 140-page legal documents detailing court business.
Indeed, times are changing.