Political campaigns boost investment in social media ads
Candidates running at all levels of government have turned to cheaper and potentially more effective social media ads to reach voters.
Candidates running at all levels of government have turned to cheaper and potentially more effective social media ads to reach voters.
Twitter’s drop of 18.5 percent Friday morning comes one day after Facebook lost 19 percent of its value.
The Tuesday following Thanksgiving—after Black Friday, Small Business Saturday and Cyber Monday—has become known for ushering in millions of dollars for thousands of charities.
A growing number of savvy charities are tapping into the viral power of social media, using popular platforms like Facebook and Twitter to connect with supporters and build awareness along with their spheres of influence.
The fast-growing social media analytics company has opened a downtown office and chosen two locals to lead its product and sales divisions.
Ted Bishop, president at The Legends Golf Club in Franklin, has been ousted as president of the PGA of America over a controversial tweet and Facebook post directed at golfer Ian Poulter.
James Dean Inc., represented by Indianapolis-based CMG Worldwide, wants Twitter to shut down an unofficial account with more than 8,000 followers.
Researchers have found that when people get more anxious, there is a good chance of the market dropping three or four days later.
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
A social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond to visitors who need assistance.
The Indianapolis Colts’ Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay’s staff.
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.
Since joining Twitter last week, the Indianapolis Colts owner has talked about player injuries, compared his team’s season to an epic boxing match and made reference to a former drug habit.
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
Superintendent Paul Whitesell said Thursday that the lightning-fast communication of the State Police's Facebook page
and its Twitter account give the agency one more way to "reach out to the public."
Court-watchers can get legal updates in 140-character bursts instead of 140-page legal documents detailing court business.
Indeed, times are changing.