Candidates running at all levels of government have turned to cheaper and potentially more effective social media ads to reach voters.
Twitter’s drop of 18.5 percent Friday morning comes one day after Facebook lost 19 percent of its value.
The Tuesday following Thanksgiving—after Black Friday, Small Business Saturday and Cyber Monday—has become known for ushering in millions of dollars for thousands of charities.
The fast-growing social media analytics company has opened a downtown office and chosen two locals to lead its product and sales divisions.
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
The Indianapolis Colts’ Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay’s staff.
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.