Advertisers shelled out up to $7 million for 30 seconds of airtime during the Super Bowl, so they pulled out all the stops to win over the estimated 100 million people that tune into the game.
The American Gaming Association forecasts that over $7.6 billion will be wagered on pro football’s championship game set for Sunday.
Reich and his wife, Linda, formed kNot Today, a not-for-profit that works to prevent child sexual abuse and exploitation. Their foundation is among five organizations working together at the Super Bowl to combat sex trafficking, which is often heightened around major events.
The considerable star power of Tampa Bay Buccaneers quarterback Tom Brady and Kansas City Chiefs counterpart Patrick Mahomes was not enough to attract the kind of audience the NFL has enjoyed for its championship game over the past dozen years.
On a weekend usually defined by packed gatherings in bars and living rooms, with fans screaming at televisions and sharing spreads of finger foods, health authorities are urging smaller, quieter celebrations.
Among them: Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles.
The TV spot, which will be broadcast in six markets throughout the state, will feature the family of an Indiana athletic director who died of COVID-19.
With a big assist from the Indiana Sports Corp., Indianapolis has had quite a run, hosting more than 450 sporting events over four decades, including a Super Bowl, seven NCAA men’s basketball Final Fours and dozens of amateur world championships.
Indianapolis officials say they’re up for the challenge of hosting the eighth annual College Football Playoff National Championship in January 2022, even as they’re planning six other big sporting events that take place within a 13-month stretch.
That compares to $30 million the Indianapolis business community contributed in cash and in-kind services to support the 2012 Super Bowl held at Lucas Oil Stadium.
Mike Fox, who spent 33 years as stadium director at Lucas Oil Stadium and the Hoosier Dome, will now oversee facility operations at the Indianapolis Motor Speedway.
In a sign of the city’s serious intent to host the game, Pacers President Rick Fuson will be accompanied by presidents and vice presidents of Visit Indy and the Indiana Sports Corp. as he travels to Toronto this week.
Lucas Oil Co. is the expected winner during this year's Final Four, and the JW Marriott is turning out to be just as good a billboard as it is a hotel.
A stinging defeat for Indy’s quest to land the 2018 Super Bowl leaves a giant opening in the city’s convention schedule and brings new urgency to recruiting future sports events.
It’s unclear what’s next for Indianapolis, which hosted its first Super Bowl in 2012. Organizers said it’s simply too early to consider going for another Super Bowl. It seems bidding next year for the 2019 game is off the table.
Despite having what several NFL executives said was the strongest proposal, Indianapolis lost out on hosting the 2018 championship game to a city with a new, $975 million stadium in the wings.
Part of the legacy project included in Indianapolis' 2018 Super Bowl bid includes building a research and training center and headquarters for USA Football, local bid committee members revealed Tuesday morning.
New Orleans has emerged as the front runner to host the Super Bowl in 2018 due to its tricentennial celebration and the fact that this could be 87-year-old Saints owner Tom Benson’s last crack at hosting the big game.
When ESPN’s Sal Paolantonio offered Indianapolis Colts owner Jim Irsay the chance to apologize to the Colts team and fans, he refused to bite.
Indianapolis is betting that an ambitious project to study safety issues at all levels of football, plus expanding and snazzing up the Super Bowl Village, will help win the 2018 Super Bowl. And Jeff Saturday will help deliver the message.