Up-and-coming local tech firm Compendium sold to Oracle

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Indianapolis-based technology firm Compendium has been acquired by Silicon Valley-based tech giant Oracle Corp., the companies announced Thursday morning.

Terms of the sale were not disclosed.

Compendium started as a blogging software developer, but it started broadening its digital marketing offerings in the past few years to become more of a cloud-based content marketing provider.

Compendium has about 25 employees.

Company co-founder and CEO Chris Baggott said Thursday that he expects the firm to remain in Indianapolis and operate as a subsidiary of Oracle.

“I can’t imagine that we won’t be growing,” he said. He intends to remain with his company.

Baggott, an ExactTarget Inc. co-founder, and Alison Sales Roach, then the director of marketing for ChaCha Search Inc., launched Compendium in 2007.

Both stepped away from the firm in 2011 and handed the reins to Frank Dale.

Roach now works for health tech startup hc1.com Inc. Baggott turned fulltime to his farm in Hancock County before he boomeranged back to Compendium earlier this year, when Dale left. Dale is now chief operating officer of KSM Consulting.

Compendium will be a small piece of a growing marketing technology presence at Oracle, which calls itself the "world's largest provider of enterprise software and a leading provider of computer hardware products and services."

"As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven," said Oracle Executive Vice President Thomas Kurian in a prepared statement explaining the reasons for the acquisition.

"Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. By adding Compendium's content marketing platform to Oracle Eloqua Marketing Cloud, customers will be able to capture more prospects, improve the customer experience and drive top line revenue."

Oracle earned $2.2 billion on revenue of $8.4 billion in its latest quarter.


  • Great news for Indianapolis!
    I will respectfully disagree. This is great news for our city. This is the second time in less than two years that one of the world's largest software companies recognized the value we create in Indianapolis and acquired a local company. This acquisition didn’t happen simply because Indianapolis is a great place to develop software. You can find decent software developers in many cities (although admittedly the software development team at Compendium is outstanding). What you can’t find as readily is a pool of talent that can recognize a need and then create innovative, valuable products to meet that need. That skill-set is not commoditized and is highly sought after. Indianapolis demonstrated again today that we have and continue to build that competency. Compendium was acquired because the entire team consistently provides a valuable solution to a rapidly growing market. This acquisition will bring more jobs to our city with the new financial backing Oracle provides to Compendium. It also rewards the investors that made this possible, which in turn increases the investment capital available to fund the next innovative local startup. This is great news for the team at Compendium, the investors, and our city.
  • Indy seen as a mini Seattle again
    Yes, only 25 employees, so no point in getting excited about this, but I think what is happening is Indy is being discovered as a place for software development. Similar to the reasons Gates picked Seattle, (not too good of weather keeps people working, enough ameniities such as sports teams and recreation to keep people happy but not distracted, large city but not so large you cant get anywhere, etc.)

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