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Up-and-coming local tech firm Compendium sold to Oracle

October 17, 2013
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Ali Sales and Chris Baggott founded Compendium in 2007. (IBJ Photo)

Indianapolis-based technology firm Compendium has been acquired by Silicon Valley-based tech giant Oracle Corp., the companies announced Thursday morning.

Terms of the sale were not disclosed.

Compendium started as a blogging software developer, but it started broadening its digital marketing offerings in the past few years to become more of a cloud-based content marketing provider.

Compendium has about 25 employees.

Company co-founder and CEO Chris Baggott said Thursday that he expects the firm to remain in Indianapolis and operate as a subsidiary of Oracle.

“I can’t imagine that we won’t be growing,” he said. He intends to remain with his company.

Baggott, an ExactTarget Inc. co-founder, and Alison Sales Roach, then the director of marketing for ChaCha Search Inc., launched Compendium in 2007.

Both stepped away from the firm in 2011 and handed the reins to Frank Dale.

Roach now works for health tech startup hc1.com Inc. Baggott turned fulltime to his farm in Hancock County before he boomeranged back to Compendium earlier this year, when Dale left. Dale is now chief operating officer of KSM Consulting.

Compendium will be a small piece of a growing marketing technology presence at Oracle, which calls itself the "world's largest provider of enterprise software and a leading provider of computer hardware products and services."

"As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven," said Oracle Executive Vice President Thomas Kurian in a prepared statement explaining the reasons for the acquisition.

"Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. By adding Compendium's content marketing platform to Oracle Eloqua Marketing Cloud, customers will be able to capture more prospects, improve the customer experience and drive top line revenue."

Oracle earned $2.2 billion on revenue of $8.4 billion in its latest quarter.

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