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Vera Bradley gives another $10M to IU cancer center

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The Vera Bradley Foundation for Breast Cancer has pledged $10 million to fund breast cancer research at the Indiana University Melvin and Bren Simon Cancer Center.

The latest gift continues funding from the Fort Wayne based charity, which is an arm of the Vera Bradley handbag company. Three previous gifts from the foundation, dating back to 1998, also totaled $10 million.

“Generosity and commitment like that from the Vera Bradley Foundation are what will make the difference in this disease,” said Dr. Craig Brater, dean of the IU School of Medicine, in a prepared statement. “These gifts touch women every day, not just in Indiana, but all over the world.”

Money from Vera Bradley has helped IU's cancer center hire 10 researchers, increasing its total team to 34. Those 34 researchers have secured other grant funding that brings in more than $10 million every year.

To recognize of the foundation’s past gifts, IU recently named medical research laboratories in its new Walther Hall building after the Vera Bradley Foundation for Breast Cancer.

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  • Tax write off
    I am truly disgusted with Vera Bradley. First they lay off all their employees so they can claim stimulus money on the pretense of hiring more employees, providing more jobs. Instead they hire contract workers so they donâ??t have to provide any benefits. NOW theyâ??re giving money in the name of charityâ?¦I donâ??t think so. There is nothing charitable about a ruthless company that lays off employees with no intention of rehiring just so they can get fat on stimulus money. This must be a tax shelter for them. I wouldn't own their bags if they gave them to me.

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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

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