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Vera Bradley gives another $10M to IU cancer center

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The Vera Bradley Foundation for Breast Cancer has pledged $10 million to fund breast cancer research at the Indiana University Melvin and Bren Simon Cancer Center.

The latest gift continues funding from the Fort Wayne based charity, which is an arm of the Vera Bradley handbag company. Three previous gifts from the foundation, dating back to 1998, also totaled $10 million.

“Generosity and commitment like that from the Vera Bradley Foundation are what will make the difference in this disease,” said Dr. Craig Brater, dean of the IU School of Medicine, in a prepared statement. “These gifts touch women every day, not just in Indiana, but all over the world.”

Money from Vera Bradley has helped IU's cancer center hire 10 researchers, increasing its total team to 34. Those 34 researchers have secured other grant funding that brings in more than $10 million every year.

To recognize of the foundation’s past gifts, IU recently named medical research laboratories in its new Walther Hall building after the Vera Bradley Foundation for Breast Cancer.

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  • Tax write off
    I am truly disgusted with Vera Bradley. First they lay off all their employees so they can claim stimulus money on the pretense of hiring more employees, providing more jobs. Instead they hire contract workers so they donâ??t have to provide any benefits. NOW theyâ??re giving money in the name of charityâ?¦I donâ??t think so. There is nothing charitable about a ruthless company that lays off employees with no intention of rehiring just so they can get fat on stimulus money. This must be a tax shelter for them. I wouldn't own their bags if they gave them to me.

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