IBJNews

VIDEO: Work on Fashion Mall at Keystone enters home stretch

Back to TopCommentsE-mailPrintBookmark and Share

Some much-anticipated upgrades to the high-profile Fashion Mall at Keystone will be ready for shoppers by mid-November, before they slam the retail center at the official start of the holiday shopping season.



The multimillion-dollar improvements ready for Black Friday will include 30,000 square feet of new retail space to the mall, much of which will be occupied by a ritzy new food court with its own high-profile entrance on the mall’s southern face.

“It’s basically our new take on a modern, upscale food court,” said Ed Huebner, director of marketing for the retail center. “We’ll have quick-service dining. It will be very healthy."

Confirmed tenants for the food court—to be dubbed Fashion Café—will include Freshii, a Canadian concept serving burritos, wraps, soups and salads; Elevation Burger, a Virginia-based chain that serves up burgers made from organic grass-fed beef; and Pinkberry, a California based frozen yogurt chain.

Huebner and other representatives of Indianapolis-based mall owner Simon Property Group provided a hard-hat tour on Wednesday morning of the work still under way. Details are available in the video above.

Huenber declined to cite a specific price for the renovation work. It began in late 2011, and is part of Simon’s plans for improvements to many of its properties. Other aspects of the Fashion Mall's current revivification include new flooring and contemporary glasswork throughout the mall; redesign of all mall entrances; and new soft-seating areas.

 

ADVERTISEMENT

  • Way to go, Simon
    I was just telling the little lady that Indy will never be a national laughingstock until it gets a Canadian burrito place. Thank you, Simon. I didn't think it was possible. What's next? A Mexican hockey league?

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

ADVERTISEMENT