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VIDEO: Work on Fashion Mall at Keystone enters home stretch

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Some much-anticipated upgrades to the high-profile Fashion Mall at Keystone will be ready for shoppers by mid-November, before they slam the retail center at the official start of the holiday shopping season.



The multimillion-dollar improvements ready for Black Friday will include 30,000 square feet of new retail space to the mall, much of which will be occupied by a ritzy new food court with its own high-profile entrance on the mall’s southern face.

“It’s basically our new take on a modern, upscale food court,” said Ed Huebner, director of marketing for the retail center. “We’ll have quick-service dining. It will be very healthy."

Confirmed tenants for the food court—to be dubbed Fashion Café—will include Freshii, a Canadian concept serving burritos, wraps, soups and salads; Elevation Burger, a Virginia-based chain that serves up burgers made from organic grass-fed beef; and Pinkberry, a California based frozen yogurt chain.

Huebner and other representatives of Indianapolis-based mall owner Simon Property Group provided a hard-hat tour on Wednesday morning of the work still under way. Details are available in the video above.

Huenber declined to cite a specific price for the renovation work. It began in late 2011, and is part of Simon’s plans for improvements to many of its properties. Other aspects of the Fashion Mall's current revivification include new flooring and contemporary glasswork throughout the mall; redesign of all mall entrances; and new soft-seating areas.

 

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  • Way to go, Simon
    I was just telling the little lady that Indy will never be a national laughingstock until it gets a Canadian burrito place. Thank you, Simon. I didn't think it was possible. What's next? A Mexican hockey league?

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  1. RKW's comments read like a modern "Chicken Little". As a Raintree resident for many years, "Yes, I'm ready for this." Matter of fact, I welcome The Farm because it's a development that compliments our town, brings new and desirable shopping & dining closer (specialty grocer, upscale shops, micro brew pub, etc), offers upscale condos for empty nesters who want to stay in Zionsville, is being planned and constructed by local, well-reputed firms and, of course, provides desirable non property tax benefits. We all knew the Pittman's were going to develop their property sooner than later. That one of the Pittman's will continue to live on the property helps assure The Farm will be everything promised. This also sets a standard for other developers as to the quality of future developments - which should keep an ugly Walmart at bay for decades. As we've no meglomaniac mayor, I seriously doubt Zionsville would ever aspire to over-priced statues or subsidized retail rents. And we already have a very nice public theater, the Zionsville Performing Arts Center, that meets our cultural needs quite nicely.

  2. Do we add (or subtract) these from the bounty we recieve from RTWFL, Daylight Savings Time, corporate tax giveaways, and the crack job IEDC is doing?? Or is Mike going to blame these on Mitch?

  3. Who makes Tater Tots? They would be a good sponsor, because $3 Million for the alleged "Greatest Spectacle In Racing" is taters. Tiny, tiny taters. But at least they are making up something of the losses accumulated over the years in this dying sport. Buttock in seat is certainly not doing it, nor eyeball on TV, as evidenced by the lack of both.

  4. We loved lakehouse and think the Arbor Village would be a great location. It is less than 2 miles from over 1000 rooftops in the 225,000 to over 1 million range. Many people could use the great fishers trail system to bike or walk there. Just an idea Scotty -- but maybe something closer to 3 Wiseman would good. The only microbrew in area is Ram (boring)

  5. True, it's an ESPN production, but ESPN is just another name for ABC Sports, or what used to be ABC Sports since ABC Sports no longer exists as a name. ESPN=ABC Sports= ESPN. ESPN is, according to Forbes "the world's most valuable media property" worth $40 billion. Despite that, they fired 400 people this week.

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