Web rates get banks' attention: Some try to compete by boosting savings yields

In an effort to lure new customers, more traditional banks are beginning to emulate their Internet adversaries and offer online savings accounts boasting much higher annual yields. Customers are increasingly turning to Internet banks because they offer highyield savings accounts that don't require massive balances. First Internet Bank of Indiana, founded in 1998 by local tech entrepreneur David Becker as the first state-chartered Internetonly bank, has seen its assets grow to more than $530 million in less than a decade...

 

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