Pacers and Fever and Pro Sports and Naming rights/sponsorships and Sports Business

Indiana Pacers, Fever sign deal with Steak n Shake

August 28, 2010

Pacers Sports & Entertainment announced Aug. 24 a multiyear partnership with Steak n Shake.

Financial terms of the deal were not disclosed, but the deal includes the Indiana Fever and Indiana Pacers.
 

Steak n Shake Steak n Shake signage will be prominent at Conseco Fieldhouse. (IBJ File Photo)

As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions, and is involved with team community relations programs. Sports business experts estimate its value in the low- to mid-six-figure range annually.

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