The Cincinnati Reds have long had a strong following in Indianapolis, but this year's run to the playoffs is boosting the Major League Baseball team's popularity to another level.
The Reds, who clinched their first playoff berth since 1995 on Tuesday night, have been scoring high on the Fox Sports Indiana cable channel.
Year-to-date, ratings are up over last year by 60 percent, according to New York-based Nielsen Media Research. This August, ratings on Fox Sports for Reds games were up 144 percent over the same period a year ago. September ratings have been up 196 percent.
In August, 10,200 Indianapolis-area television households on average watched Reds games on Fox Sports. For Tuesday’s playoff-clinching game, 16,100 TV households tuned in to watch the Reds clip the Houston Astros 3-2.
Fox Sports will air a total of 96 Reds games in total this year.
“Indianapolis has always been a strong market for Cincinnati Reds baseball,” said Fox Sports spokesman Geoffrey Goldman. “We’ve seen a healthy increase in ratings in Indianapolis for Reds telecasts in the second half of the season as the Reds have soared.”