Automakers and Auto Industry and Honda and Manufacturing & Technology

Honda's Civic becomes 'athletic'

January 15, 2011

If car buyers take a liking to the latest tweaks on the Honda Civic, the small town of Greensburg could get a boost from increased production at the plant that cranks out one of the most successful compact cars on the road.

Honda unveiled the concept design for its 2012 Civic at the North American International Auto Show in Detroit last week. The concept design is nothing revolutionary. Executive Vice President John Mendel described it as having a more “athletic stance,” Automotive News reported. Honda showed off only the exterior design; no views of the interior were available, nor were details on the engine.

The model lineup includes a sedan and coupe with conventional gasoline models, two of the “Si” performance models, a hybrid and a natural gas, or the “GX.”

The four-door sedan and the GX will be produced in Greensburg.

If you’ve been intrigued by the few natural-gas-powered Civics on the road, you might have a better chance of test-driving one. Honda announced it will make the GX more widely available at dealerships.

Honda also plans to celebrate the Civic’s popularity with young people. About 90,000 of the Civics sold last year went to people under 35, Automotive News reported. Mendel said the company is planning an Internet marketing campaign called “Sounds of Civic.” Musicians—amateurs included—will be allowed to post songs about their Civics on the Honda website. Prizes are to be announced later.

Base price for the 2012 models will be $16,355 for the coupe and $16,555 for the sedan.
 

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