Radio Stations and Radio and Fundraising and Communications and Media & Marketing and Philanthropy

WFYI sets on-air fundraising record

April 22, 2011

Public radio station WFYI will be comfortably ahead of its fundraising goal when an on-air drive wraps up Friday evening.

As of noon, WFYI-FM 90.1 had raised $275,000, breaking a previous record of $273,000 with hours to spare.

CEO Lloyd Wright thinks Congress' threat earlier this year to eliminate funding for the Corporation for Public Broadcasting prompted many listeners to realize how much they value public media. "I think we can feel good at this juncture about the result of that federal funding question," he said.

The CPB will keep its funding, at least for the rest of this fiscal year ending Sept. 30. WFYI, which also operates a public television station, gets 40 percent of its $9.3 million operating budget from individual gifts and 16 percent from the state and federal governments. The rest comes from grants, corporate sponsors and special events.

WFYI conducts two radio pledge drives a year with a goal of $250,000 each. The previous record was set last April, at the end of the 12-day drive.

The broadcaster also conducts three on-air drives a year for WFYI-TV Channel 20. The March drive raised $250,000, well above the $180,000 goal.

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