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Carmel resident takes entrepreneurship plunge with Amy's PJs

November 5, 2011

Carmel resident Amy Graham left her job as marketing director of a plastic surgery practice early this year to pursue her dream of running a high-end pajama boutique. Amy’s PJs opened in October at 3961 E. 82nd St.

Graham, 42, owns the business with her husband, Rodney. Rodney, CEO of Magnum Logistics Inc. in Plainfield, provided the business expertise. Amy supplied the passion.

“I’m just a jammy girl,” she said.

otb-amys-pjs-110711-15col.jpg Amy Graham and her husband invested $143,000 to open Amy’s PJs on East 82nd Street. (IBJ Photo/Perry Reichanadter)

They invested $143,000 in the startup, using personal savings and an SBA-backed loan. Amy Graham hopes to draw customers looking for upscale jammies, a luxury she likens to high-thread-count sheets.

From infants’ creepers to men’s footed pajamas, quality comes first, Graham said. The selection is impressive. Silk, Egyptian cotton and moisture-wicking sleepwear. Chenille robes. Slipper boots. Colorful shower caps.

Just don’t look for lingerie.

“I know nothing about that stuff,” Graham said.

A full-service website (amyspjs.com) is in the works, and Graham already is thinking about designing her own line of sleepwear.

Her enthusiasm is unmistakable.

“I’m happy to come to work every day,” she said. “It’s mine, and I love it.”

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