Private Companies and Merchandising and NFL and Retail and Sports Business

MainGate takes on Vikings

July 13, 2009

Locally based merchandiser MainGate Inc. continues scoring deals with National Football League teams. On July 7, company officials announced they had signed a 10-year deal to be the exclusive retail and merchandising company for the Minnesota Vikings.

Financial terms were not disclosed.

In the last two years, MainGate has inked deals with the Indianapolis Colts, St. Louis Rams, Kansas City Chiefs and Detroit Lions. MainGate has become known in the NFL for developing and operating retail Web sites and in-stadium stores.

MainGate, which has enjoyed double-digit percentage growth in recent years and has 180 full-time employees, also has merchandising agreements with the Indiana Pacers, New Jersey Nets, Indy Racing League driver Danica Patrick and the National Hot Rod Association, among others.

On July 1, MainGate signed an agreement to design products and manage online retail sales for Susan G. Komen for the Cure, the nation’s leading breast cancer fund-raising organization. MainGate will revamp the ShopKomen.com Web site and redesign many of the pink products for which the organization has become known. The sale of Komen products supports breast cancer research and outreach worldwide.

The Vikings partnership, which formally began June 27, positions MainGate to operate all three Vikings Locker Room mall stores, as well as merchandise locations throughout the Vikings’ home venue, the Metrodome, and at the team’s training camp in Mankato, Minn. MainGate will also handle all the Vikings online merchandise sales.

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