Amateur Sports and Sports/Recreation and Sports Business

Elmore's sudden departure has iHoops seeking new CEO

February 25, 2012

Indianapolis-based iHoops, the joint venture of the NBA and NCAA that promotes youth basketball, has launched a nationwide search for a new CEO.

Len Elmore, a former Indiana Pacer, suddenly vacated the top post at iHoops earlier this month.

Elmore could not be reached for comment, and while NCAA and NBA officials confirmed his departure, they declined to elaborate about the situation.

Elmore signed a three-year contract in May 2010 to run iHoops while continuing his work as a television analyst for CBS and ESPN.

IHoops, which employs 10 in Indianapolis, was created in 2008 by the NBA and NCAA, each of which ponied up $15 million to run the organization with another $20 million in shared marketing.

Under Elmore, iHoops launched an online coaches’ education system, built a national youth skills program, and helped grow the iHoops.com Internet site, which now has more than 750,000 unique monthly visitors.

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