United Way of Central Indiana is projecting that its 2011 annual campaign will raise a record-breaking $40.6 million.
The Indianapolis-based not-for-profit said at its annual meeting on Tuesday morning that the amount should top the previous high of $39 million in 2007.
Local United Way campaigns raised $38.8 million in both 2008 and 2009, and $38.3 million in 2010.
The amount will far exceed the group's fundraising goal of $39.2 million that it set in September.
Organization CEO Ellen K. Annala lauded campaign chairwoman Marianne Glick “for re-energizing the base and attracting new givers to the mission,” she said in a prepared statement.
Glick and volunteers she recruited to serve on the campaign called on more than 300 company leaders to encourage giving. Glick also created new campaign events, including an online video contest, and a new Caring Club featuring member discounts to revitalize the campaign.
Much of the gain can be attributed to the top 100 United Way donor companies, which increased contributions by 5 percent, or $1.6 million, Annala said.
Last summer, United Way said it would distribute $34.6 million to more than 100 not-for-profit groups and causes during the fiscal year that began on July 1.
At Tuesday's annual meeting, United Way recognized five companies and organizations for achieving or exceeding their fundraising goals: KAR Auction Services Inc. for largest first-time campaign; Gene B. Glick Co. Inc. for largest increase in unrestricted giving; Greenfield Central School Corp. for largest increase in contributors; Horton Inc. for largest increase in overall giving; and Community Health Network for largest increase in leadership giving.
The agency also recognized Community Health’s Bryan Mills as most creative CEO.