Indianapolis-based Green BEAN Delivery is leasing 50 acres of land on the Cincinnati Zoo’s EcOhio property and already harvested its first winter squash crop.
The 5-year-old company, which delivers organic produce and natural groceries to customers in Indiana, Ohio and Kentucky, also operates a 50-acre farm in Sheridan, north of Indianapolis.
Co-founders Matt Ewer and Elizabeth Blessing always intended to run a farming operation, but the couple decided to establish the delivery service first.
“We set it up backwards,” Ewer said. “We wanted to make sure the distribution mechanism was set before we started producing.”
Mission accomplished. Green BEAN—for Biodynamic, Education, Agriculture, Nutrition—has 165 employees and annual revenue exceeding $10 million, Ewer said.
Customers sign up to receive deliveries in Green BEAN’s signature produce bins (green, naturally) every week or two. The minimum order is $35. Ewer credits the firm’s success to a growing interest in fresh, healthy food.