If National Public Radio [March 4] really wanted to draw more people to the terrestrial radio station, and maybe WFYI’s website, the billboard message would read, for example, “Poetry-writing mechanics listen to NPR on 90.1 FM, WFYI.” Instead, down at the bottom of the billboard, in a smaller font, is the WFYI logo on the left and the InterestingRadio.com address, where it can easily be missed.
I expect, as most of these type of things are, that the billboard copy was a top-down, take-it-or-leave-it proposition.
It is entirely possible that the real motive of NPR with this billboard campaign is not necessarily to help the local station, but rather to continue to cultivate and influence Indianapolis-area businesses and foundations with a national focus.
James E. (Jed) Duvall
Duvall is a former WFYI station manager.