Colleges and Universities and Radio Stations and Indiana State University and Radio and WFYI and Education & Workforce Development and Media & Marketing

WFYI broadens reach with Indiana State agreement

August 22, 2014
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Indianapolis-based WFYI Public Media has forged an agreement with Indiana State University that could boost radio listenership by 10 percent for WFYI Public Radio.

Starting Sept. 15, WFYI-FM 90.1’s broadcast will be heard on WISU-FM 89.7, the official radio station of Indiana State.

In announcing the agreement this week, WFYI said the partnership will give about 178,000 listeners in the Terre Haute market access to its programming.

“WFYI Public Media is thrilled with the opportunity to partner with Indiana State University, not only to bring our top-quality public radio programming to an increased number of Hoosiers, but also to build a closer connection with the communities of west-central Indiana,” WYYI President and CEO Lloyd Wright said in a written statement. “We’re excited that the university approached us because of their interest in WFYI’s news and information brand.”

WFYI has similar agreements with Franklin College in Franklin and Wabash College in Crawfordsville.

“This arrangement will satisfy a need for a fulltime [National Public Radio] news and information station in the Wabash Valley while continuing Indiana State’s 50-year tradition of providing experiential learning for student broadcasters,” ISU President Dan Bradley said.

WFYI local programming includes “Indiana Week in Review,” “No Limits,” “Indiana Lawmakers,” and “Sound Medicine.”

With the addition of WISU, the station’s reach will extend east to west from New Castle to Mattoon, Illinois; and north to south from Kokomo to Columbus, WFYI said.

    
 

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