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DINING: Broad Ripple's new binary eatery hides in plain sight

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Dining - A&E
10-01 Food & Drink Blackened Catfish Sandwich. Think cheese has no place on fish? Then try 10-01’s Blackened Catfish Sandwich. The essential side is sweet potato fries. (IBJ Photo/ Perry Reichanadter)

You may drive past 10-01 Food & Drink (1001 Broad Ripple Ave., 253-1001) a few times before you realize that it is, in fact, a restaurant and before you figure out how to get to it.

Oh, sure, there’s a prominent patio overlooking Broad Ripple Avenue, but a St. Vincent branch has greater signage on the building and the main entrance to the eatery is around the back.

On my first visit, the Café’s Cowboy Caviar ($7) overdid the olives at the expense of the peppers and cilantro in its attempt to vary the Mexican dip formula. And even eating only a fraction of it, we had to ask for more corn chips. Grilled Cheese Nostalgia ($8), with a heavenly blend of cheddar and havarti on sourdough, was much better, but would have improved with a larger portion of the tomato soup dipping sauce. My advice: Pair it with an actual bowl of the delicious bisque.

One bite of the 10-01 Outside In Burger ($9), another in the trend of stuffing the cheese inside the meat, quickly turned my plate into a reservoir of cheesy grease. My top-notch sweet potato fries barely were evacuated in time to avoid the flooding. A good thing, too, since the fries are potential award-winners that should find their way to the side of any 10-01 offering.

On a second visit, I wasn’t enamored with Café’s Corn Chowder ($3, $6), which was heavy on the sour cream, and the Chicken Wings ($8) were satisfying but unexceptional in an adobo buffalo sauce, with blue cheese slaw taking the place of celery or

carrots. The thick former swimmer at the heart of the Blackened Catfish Sandwich ($9) was light on the blackening, but accented nicely by a Thai-influenced sriracha tartar sauce and pepper jack cheese (yes, the cheese-and-fish combo doesn’t have to taste like a Filet-o-Fish). Sliced almonds in the House Salad ($3/$6) and jalapeno corn croutons in the Café’s Caesar ($4, $8) indicate a desire to mix things up a bit—but not too much.

That hesitancy might be part of the reason why, just a few days later, I’m having trouble recalling the experience of this handsome-but-not-yet-memorable newcomer.•

__________

Third in a month-long series of reviews of new arts district eateries.

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  • Most Disappointing
    This place has the location and deck. The food and service, however, are below average at best. We certainly had high hopes and have visited this place 8 times. We finally realized it doesn't get any better on the next visit. This is a real disappointment. Specifically, the food seems to try to be too much - maybe the should concentrate on the basics and leverage more local grown ingredients. On all occasions, the personnel seemed understaffed, and lacked the welcoming freshness of a new restaurant wanting to delight it's customers. I'm hoping the owners pay attention to the constructive criticism in current and soon to be published reviews.

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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