Bull-riding boss takes reins of Indy Racing League

Back to TopCommentsE-mailPrintBookmark and Share

The Indy Racing League has a new CEO to fill the position left vacant by former leader Tony George.

The IRL said late Monday that Randy Bernard, CEO of the Professional Bull Riders Association, will take the reins of the struggling racing series. IRL directors offered him the job on Thursday.

The position became open when directors dismissed George last summer as boss of Indianapolis Motor Speedway, and he declined an offer to remain as CEO of the IRL.

Bernard will answer directly to Jeff Belskus, whom the IMS/IRL board tapped last year to replace George.

Bernard, who resides in Los Angeles, will leave the Pueblo, Colo.-based Professional Bull Riders Association on March 1. He has been CEO of the association since it launched in 1995.

“The PBR has been my life for 15 years, and I am very proud of our accomplishments,” Bernard said in a written statement. “From the cowboys, stock contractors, sponsors, staff and board, to our great fans, it has been a great ride, and I am very thankful to have so many great memories.”

In April 2007, Bernard executed a merger between Professional Bull Riders Inc. and Spire Capital Partners, a New York-based private equity firm.

The merger allowed the founding members and other bull-riding shareholders to grow their venture while maintaining a significant equity stake in the organization.

Bernard attended Cal Poly San Luis Obispo and spent six years in the marketing and entertainment department of the California Mid State Fair prior to joining the PBR.

IRL officials were not immediately available for comment.



  • Marlboro Gone
    Got word tonite Marlboro is done with IRL.
  • Good News for IRL and 8 Second Rule
    Congrats to the new IRL CEO (and PBR expert) Randy Bernard!
    Best wishes to Randy in his new role and may his success exceed the PBR's "8 SECONDS" standard and wishing him many stellar days @ the IRL helm in the Winner's Circle.
    Lame, lame, lame! Is that all you can come up with "crap"? Gee, we've heard that word so many times, you're such an original thinker. It's about time we put a smile on our face, had some fun with it, and wished these guys well for all of the mess they have inherited. I say "yippee ti yi yaay" to these guys for putting a plan together, hiring a series sponsor, and putting a good looking, successful business man in charge that doesn't have to get mired in the past muck to promote this series.

    If it were your enterprise, what would you do, try to make it work, or say "It's crap and it sucks!" And then stick your head in the sand. I guess the only thing we don't know about your answer is where you would stick your head!

  • Trail Boss at IRL
    Looks like them boys are takin' no more "bull" from TG!

    And that's a big yee haw.......
  • IRL?
    It's not about creating an ad campaign to sell the irl the problem is the product sucks, car, engine. repackage all you want still the same crap!
    • Spire?
      Amazing how much overlap there is between Spire Capital and Just Marketing. If the IRL could be packaged up and sold in the way the PBR was, the signing of a guy from outside racing would make a lot more sense.

    Post a comment to this story

    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
    You are legally responsible for what you post and your anonymity is not guaranteed.
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
    Subscribe to IBJ
    1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

    2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

    3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

    4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

    5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.