IBJNews

Bull-riding boss takes reins of Indy Racing League

Back to TopCommentsE-mailPrintBookmark and Share

The Indy Racing League has a new CEO to fill the position left vacant by former leader Tony George.

The IRL said late Monday that Randy Bernard, CEO of the Professional Bull Riders Association, will take the reins of the struggling racing series. IRL directors offered him the job on Thursday.

The position became open when directors dismissed George last summer as boss of Indianapolis Motor Speedway, and he declined an offer to remain as CEO of the IRL.

Bernard will answer directly to Jeff Belskus, whom the IMS/IRL board tapped last year to replace George.

Bernard, who resides in Los Angeles, will leave the Pueblo, Colo.-based Professional Bull Riders Association on March 1. He has been CEO of the association since it launched in 1995.

“The PBR has been my life for 15 years, and I am very proud of our accomplishments,” Bernard said in a written statement. “From the cowboys, stock contractors, sponsors, staff and board, to our great fans, it has been a great ride, and I am very thankful to have so many great memories.”

In April 2007, Bernard executed a merger between Professional Bull Riders Inc. and Spire Capital Partners, a New York-based private equity firm.

The merger allowed the founding members and other bull-riding shareholders to grow their venture while maintaining a significant equity stake in the organization.

Bernard attended Cal Poly San Luis Obispo and spent six years in the marketing and entertainment department of the California Mid State Fair prior to joining the PBR.

IRL officials were not immediately available for comment.

 

ADVERTISEMENT

  • Marlboro Gone
    Got word tonite Marlboro is done with IRL.
  • Good News for IRL and 8 Second Rule
    Congrats to the new IRL CEO (and PBR expert) Randy Bernard!
    Best wishes to Randy in his new role and may his success exceed the PBR's "8 SECONDS" standard and wishing him many stellar days @ the IRL helm in the Winner's Circle.
  • IRL CHIEF
    Lame, lame, lame! Is that all you can come up with "crap"? Gee, we've heard that word so many times, you're such an original thinker. It's about time we put a smile on our face, had some fun with it, and wished these guys well for all of the mess they have inherited. I say "yippee ti yi yaay" to these guys for putting a plan together, hiring a series sponsor, and putting a good looking, successful business man in charge that doesn't have to get mired in the past muck to promote this series.

    If it were your enterprise, what would you do, try to make it work, or say "It's crap and it sucks!" And then stick your head in the sand. I guess the only thing we don't know about your answer is where you would stick your head!

    Wowsers.......
  • Trail Boss at IRL
    Looks like them boys are takin' no more "bull" from TG!

    And that's a big yee haw.......
  • IRL?
    It's not about creating an ad campaign to sell the irl the problem is the product sucks, car, engine. repackage all you want still the same crap!
    • Spire?
      Amazing how much overlap there is between Spire Capital and Just Marketing. If the IRL could be packaged up and sold in the way the PBR was, the signing of a guy from outside racing would make a lot more sense.

    Post a comment to this story

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
     
    Subscribe to IBJ
    1. Yes sir keep cashing those 300K a year checks direct to IMS, while millions disappear from the teams like Rahal's. Guess there wasn't enough ka- ching going around to keep Sarah Fisher in business without their "merger". LOL._____.Meanwhile back in Realville the series with the "best racing in the world" drew what appeared to be about 5000 live spectators ( and probably 1500 of those Target "freebies", and was beaten in the ratings by a series that reportedly consists of "parades" and aired while most people are still sleeping. That will generate those big ka-chings for sure. :-). But, hey, as long as the Speedway gets the cash who gives a damn about the teams?

    2. Welcome to PETERSON LOAN AGENCY Company (A Personalized Service for All Your Financial Needs) We, Liberal Investment Company Providers offers loan at a very low interest rate of 2%, we offer Personal loans, Debt Consolidation Loan, Venture Capital, Business Loan, Educational Loan, Home Loan, and Loan for any reason and urgent needs!. with a maximum duration of 30 years. Have you been turned down by your bank? Do you have bad credit? Do you have unpaid bills? Are you in debt? Do you need to set up a business? Worry no more as we are here to offer you a low interest loan. Our loan ranges from $5,000-USD (Five Thousand US dollars) to $50, 000,000.00.(Fifty Million US dollars). We also lend in USA DOLLARS EURO and POUNDS ! Fill in this form and forward it to our email: PETERSONLOANAGENCY@GMAIL.COM 1. Your Full names:_______ 2. Contact address:_______ 3. Country Of Residence:______ 4. Loan Amount Required:________ 5. Duration:_____ 6. Gender:_____ 7. Occupation:________ 8. Monthly Income:_______ 9. Date Of Birth:________ 10.Telephone Number:________ 11. Purpose of loan:_________ Yours In Service, MR PERRY, PETERSONLOANAGENCY@GMAIL.COM

    3. If I could actually get the prices...I would do this on my own. We need laws that force provides to publish the costs they will charge. Everyone else gives you the price in advance...except hospitals.

    4. I was under the impression that fencing is not allowed on a front yard and that on a corner, both sides are considered "front" yards, therefore can't be fenced without a variance. Also impedes the visibility for drivers at the intersection. Am I understanding this correctly? Might be why a fence was not included in the plans and a request for a variance will have to be made?.

    5. I was a big fan of Cowards and Carrots, which I got a chance to see at the show. It's currently on Kickstarter, but the designer also put out What's He Building in There last year, which got a fair amount of buzz.

    ADVERTISEMENT