Bull-riding boss takes reins of Indy Racing League

Back to TopCommentsE-mailPrintBookmark and Share

The Indy Racing League has a new CEO to fill the position left vacant by former leader Tony George.

The IRL said late Monday that Randy Bernard, CEO of the Professional Bull Riders Association, will take the reins of the struggling racing series. IRL directors offered him the job on Thursday.

The position became open when directors dismissed George last summer as boss of Indianapolis Motor Speedway, and he declined an offer to remain as CEO of the IRL.

Bernard will answer directly to Jeff Belskus, whom the IMS/IRL board tapped last year to replace George.

Bernard, who resides in Los Angeles, will leave the Pueblo, Colo.-based Professional Bull Riders Association on March 1. He has been CEO of the association since it launched in 1995.

“The PBR has been my life for 15 years, and I am very proud of our accomplishments,” Bernard said in a written statement. “From the cowboys, stock contractors, sponsors, staff and board, to our great fans, it has been a great ride, and I am very thankful to have so many great memories.”

In April 2007, Bernard executed a merger between Professional Bull Riders Inc. and Spire Capital Partners, a New York-based private equity firm.

The merger allowed the founding members and other bull-riding shareholders to grow their venture while maintaining a significant equity stake in the organization.

Bernard attended Cal Poly San Luis Obispo and spent six years in the marketing and entertainment department of the California Mid State Fair prior to joining the PBR.

IRL officials were not immediately available for comment.



  • Marlboro Gone
    Got word tonite Marlboro is done with IRL.
  • Good News for IRL and 8 Second Rule
    Congrats to the new IRL CEO (and PBR expert) Randy Bernard!
    Best wishes to Randy in his new role and may his success exceed the PBR's "8 SECONDS" standard and wishing him many stellar days @ the IRL helm in the Winner's Circle.
    Lame, lame, lame! Is that all you can come up with "crap"? Gee, we've heard that word so many times, you're such an original thinker. It's about time we put a smile on our face, had some fun with it, and wished these guys well for all of the mess they have inherited. I say "yippee ti yi yaay" to these guys for putting a plan together, hiring a series sponsor, and putting a good looking, successful business man in charge that doesn't have to get mired in the past muck to promote this series.

    If it were your enterprise, what would you do, try to make it work, or say "It's crap and it sucks!" And then stick your head in the sand. I guess the only thing we don't know about your answer is where you would stick your head!

  • Trail Boss at IRL
    Looks like them boys are takin' no more "bull" from TG!

    And that's a big yee haw.......
  • IRL?
    It's not about creating an ad campaign to sell the irl the problem is the product sucks, car, engine. repackage all you want still the same crap!
    • Spire?
      Amazing how much overlap there is between Spire Capital and Just Marketing. If the IRL could be packaged up and sold in the way the PBR was, the signing of a guy from outside racing would make a lot more sense.

    Post a comment to this story

    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
    You are legally responsible for what you post and your anonymity is not guaranteed.
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
    Subscribe to IBJ
    1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

    2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

    3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

    4. Exciting times in Carmel.

    5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1