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Burd Ford dealership closing by end of June

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The Burd Ford car dealership is closing and will officially be out of business by the end of the month, manager Jon Parson told IBJ Thursday afternoon.

Parson said he had “no idea” why the family auto dealership is closing. Owner and President Christine Burd was unavailable for comment.

Burd took over the business in late 2009 following the suicide of her 43-year-old husband, Richard Burd.

They bought the dealership in 2000 and built a new facility in 2006 at 10320 Pendleton Pike.

The couple were well-known for their long-running television commercials in which Rich would say, “Haven’t you heard?” and Chris would finish with, “Burd’s the word.”

In July 2010, Christine Burd discussed the experience of taking over the dealership in IBJ's "Leading Questions" feature. In the video below, she outlines the steps she took to preserve the dealership and get it back to profitability, including cost-cutting measures that saved the business an average of $109,000 per month. In the video at bottom, she details the bittersweet feeling of piloting the dealership back to firmer ground when its troubles may not have been as dire as her husband believed.



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  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

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