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Burd Ford dealership closing by end of June

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The Burd Ford car dealership is closing and will officially be out of business by the end of the month, manager Jon Parson told IBJ Thursday afternoon.

Parson said he had “no idea” why the family auto dealership is closing. Owner and President Christine Burd was unavailable for comment.

Burd took over the business in late 2009 following the suicide of her 43-year-old husband, Richard Burd.

They bought the dealership in 2000 and built a new facility in 2006 at 10320 Pendleton Pike.

The couple were well-known for their long-running television commercials in which Rich would say, “Haven’t you heard?” and Chris would finish with, “Burd’s the word.”

In July 2010, Christine Burd discussed the experience of taking over the dealership in IBJ's "Leading Questions" feature. In the video below, she outlines the steps she took to preserve the dealership and get it back to profitability, including cost-cutting measures that saved the business an average of $109,000 per month. In the video at bottom, she details the bittersweet feeling of piloting the dealership back to firmer ground when its troubles may not have been as dire as her husband believed.



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  1. PJ - Mall operators like Simon, and most developers/ land owners, establish individual legal entities for each property to avoid having a problem location sink the ship, or simply structure the note to exclude anything but the property acting as collateral. Usually both. The big banks that lend are big boys that know the risks and aren't mad at Simon for forking over the deed and walking away.

  2. Do any of the East side residence think that Macy, JC Penny's and the other national tenants would have letft the mall if they were making money?? I have read several post about how Simon neglected the property but it sounds like the Eastsiders stopped shopping at the mall even when it was full with all of the national retailers that you want to come back to the mall. I used to work at the Dick's at Washington Square and I know for a fact it's the worst performing Dick's in the Indianapolis market. You better start shopping there before it closes also.

  3. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  4. If you only knew....

  5. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

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