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Burd Ford dealership closing by end of June

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The Burd Ford car dealership is closing and will officially be out of business by the end of the month, manager Jon Parson told IBJ Thursday afternoon.

Parson said he had “no idea” why the family auto dealership is closing. Owner and President Christine Burd was unavailable for comment.

Burd took over the business in late 2009 following the suicide of her 43-year-old husband, Richard Burd.

They bought the dealership in 2000 and built a new facility in 2006 at 10320 Pendleton Pike.

The couple were well-known for their long-running television commercials in which Rich would say, “Haven’t you heard?” and Chris would finish with, “Burd’s the word.”

In July 2010, Christine Burd discussed the experience of taking over the dealership in IBJ's "Leading Questions" feature. In the video below, she outlines the steps she took to preserve the dealership and get it back to profitability, including cost-cutting measures that saved the business an average of $109,000 per month. In the video at bottom, she details the bittersweet feeling of piloting the dealership back to firmer ground when its troubles may not have been as dire as her husband believed.



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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.

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